SOCi

Name: SOCi
Brand: SOCi
Rating: 4.5 (4111 reviews)

SOCi is a multi-location marketing platform that centralizes social publishing, local listings, reputation/review management, localized ads, chat/forms, and location pages while adding AI-driven automation for location-level execution and corporate governance.

Est 2012|Valuation $251M|Raised $135.4M|99 Ref Customers

LinkedIn 52K|Web traffic 37K|FTEs 657|HQ San Diego, California, US

MarketsMarketing Automation Platforms Social Media Management Review Management

01Competitive Landscape

Narrative analysis

- SOCi vs Yext - Vendor comparison materials position SOCi with a focus on operational execution through automation and local marketing workflows. Yext positions itself around structured listings data, integrations, and competitive intelligence. - Buyer guidance: If an organization's primary requirement is structured listings coverage and competitive visibility, Yext may be comparatively stronger. If the primary requirement is operational execution across local teams and consolidated social-plus-reputation workflows, SOCi may be a closer fit. - SOCi vs Uberall - SOCi positions itself around enterprise execution and compliance controls (including a product-branded compliance layer). Uberall emphasizes omnichannel publishing and location performance automation. - Buyer guidance: Both vendors target multi-location brands; evaluation should be based on required channels (local pages versus social), governance needs, and which vendor's integrations match the organization's technology stack. - SOCi vs Birdeye (adjacent competitor) - Birdeye is positioned as a reputation/CX suite (reviews, listings, messaging) and includes social features in certain bundles. - Buyer guidance: If the primary focus is reputation and messaging with location marketing add-ons, Birdeye may be compelling. If the primary focus is franchise social governance and localized marketing operations, SOCi may be more closely aligned. Market adoption signals - Press and vendor materials have reported customer growth and cited vendor-published customer counts; these figures are not independently audited in this research.

	SOCi	Yext	Uberall
Starting Price	Custom/quote (not publicly listed)	Enterprise quote-based pricing	Enterprise pricing via quote (public pages describe packages)
Best For	Multi-location organizations seeking integrated workflows across social, reviews, and listings with automation features	Organizations prioritizing structured listings, knowledge graph management, and competitive visibility	Multi-location brands focused on listings, reviews, and local social with global coverage options
Key Strength	Bulk management and governance features for franchise environments; emphasis on automation capabilities	Extensive listings integrations and competitive visibility tools	Packaged location marketing offerings with regional/global coverage options
Key Weakness	Reported gaps for Instagram Reels/Stories/TikTok and occasional publishing issues; pricing is quote-based	Complexity and cost can be factors depending on required features and network usage	Public pricing is quote-based for higher tiers; feature depth varies by plan/add-on

01Competitive Landscape

Narrative analysis

SOCi vs Yext
- Vendor comparison materials position SOCi with a focus on operational execution through automation and local marketing workflows. Yext positions itself around structured listings data, integrations, and competitive intelligence.
- Buyer guidance: If an organization's primary requirement is structured listings coverage and competitive visibility, Yext may be comparatively stronger. If the primary requirement is operational execution across local teams and consolidated social-plus-reputation workflows, SOCi may be a closer fit.
SOCi vs Uberall
- SOCi positions itself around enterprise execution and compliance controls (including a product-branded compliance layer). Uberall emphasizes omnichannel publishing and location performance automation.
- Buyer guidance: Both vendors target multi-location brands; evaluation should be based on required channels (local pages versus social), governance needs, and which vendor's integrations match the organization's technology stack.
SOCi vs Birdeye (adjacent competitor)
- Birdeye is positioned as a reputation/CX suite (reviews, listings, messaging) and includes social features in certain bundles.
- Buyer guidance: If the primary focus is reputation and messaging with location marketing add-ons, Birdeye may be compelling. If the primary focus is franchise social governance and localized marketing operations, SOCi may be more closely aligned.

Market adoption signals

Press and vendor materials have reported customer growth and cited vendor-published customer counts; these figures are not independently audited in this research.

	SOCi	Yext	Uberall
Starting Price	Custom/quote (not publicly listed)	Enterprise quote-based pricing	Enterprise pricing via quote (public pages describe packages)
Best For	Multi-location organizations seeking integrated workflows across social, reviews, and listings with automation features	Organizations prioritizing structured listings, knowledge graph management, and competitive visibility	Multi-location brands focused on listings, reviews, and local social with global coverage options
Key Strength	Bulk management and governance features for franchise environments; emphasis on automation capabilities	Extensive listings integrations and competitive visibility tools	Packaged location marketing offerings with regional/global coverage options
Key Weakness	Reported gaps for Instagram Reels/Stories/TikTok and occasional publishing issues; pricing is quote-based	Complexity and cost can be factors depending on required features and network usage	Public pricing is quote-based for higher tiers; feature depth varies by plan/add-on