Sola

Name: Sola
Brand: Sola

AI Native

AI-native, agentic process automation

Est 2023|Raised $21M|11 Ref Customers

LinkedIn 11K|Website|FTEs 68|HQ New York, New York, US

MarketsWorkflow Automation

01Competitive Landscape

Narrative analysis

- Sola vs UiPath: Sola’s public messaging emphasizes addressing brittleness and reducing reliance on external consultants. UiPath offers a more mature platform, broader ecosystem, and greater public documentation, which may ease procurement and operational confidence. - Sola vs Power Automate: Power Automate provides clearer list pricing and is attractive where Microsoft licensing is already in place. UI automation and cross-application orchestration remain complex regardless of vendor, and licensing models can affect total cost. - Sola vs Automation Anywhere: Automation Anywhere is a long-standing enterprise RPA vendor with a larger public presence and community resources. Its enterprise pricing is typically sales-driven, similar to Sola, but with a longer reference history.

Market adoption and trend signals

Sola appears to be an early-stage vendor that recently completed a later-stage financing round.
The broader RPA market is moving toward more autonomous and AI-assisted automation approaches; large incumbents are also incorporating similar capabilities into their offerings.

	Sola	Microsoft Power Automate	UiPath
Starting Price	Not public (demo/sales-driven procurement model)	List per-user, annual pricing in a paid plan	List starting per-user tier with public pricing options
Typical fit	Teams needing UI-based automation across legacy apps; vendor positions product as AI-enhanced	Organizations standardized on Microsoft 365/Power Platform; low-code cloud and attended RPA	Mature automation programs; broad enterprise automation suite and large ecosystem
Key Strength	Screen recording to automation; guided creation flows for business users; vendor claims adaptive behavior	Tight Microsoft ecosystem integration; transparent baseline list pricing; strong admin model	Established platform, ecosystem, documentation, and broad capabilities
Key Weakness	Limited public evidence on major review platforms; unclear pricing and limited public security documentation	Licensing and governance can be complex; may require Microsoft stack alignment	Can be complex and costly at scale; may rely on external consultants for some deployments

01Competitive Landscape

Narrative analysis

Sola vs UiPath: Sola’s public messaging emphasizes addressing brittleness and reducing reliance on external consultants. UiPath offers a more mature platform, broader ecosystem, and greater public documentation, which may ease procurement and operational confidence.
Sola vs Power Automate: Power Automate provides clearer list pricing and is attractive where Microsoft licensing is already in place. UI automation and cross-application orchestration remain complex regardless of vendor, and licensing models can affect total cost.
Sola vs Automation Anywhere: Automation Anywhere is a long-standing enterprise RPA vendor with a larger public presence and community resources. Its enterprise pricing is typically sales-driven, similar to Sola, but with a longer reference history.

Market adoption and trend signals

Sola appears to be an early-stage vendor that recently completed a later-stage financing round.
The broader RPA market is moving toward more autonomous and AI-assisted automation approaches; large incumbents are also incorporating similar capabilities into their offerings.

	Sola	Microsoft Power Automate	UiPath
Starting Price	Not public (demo/sales-driven procurement model)	List per-user, annual pricing in a paid plan	List starting per-user tier with public pricing options
Typical fit	Teams needing UI-based automation across legacy apps; vendor positions product as AI-enhanced	Organizations standardized on Microsoft 365/Power Platform; low-code cloud and attended RPA	Mature automation programs; broad enterprise automation suite and large ecosystem
Key Strength	Screen recording to automation; guided creation flows for business users; vendor claims adaptive behavior	Tight Microsoft ecosystem integration; transparent baseline list pricing; strong admin model	Established platform, ecosystem, documentation, and broad capabilities
Key Weakness	Limited public evidence on major review platforms; unclear pricing and limited public security documentation	Licensing and governance can be complex; may require Microsoft stack alignment	Can be complex and costly at scale; may rely on external consultants for some deployments