Solsten

Name: Solsten
Brand: Solsten

Use psychology-powered AI to decode people, gain insights, build products, personalize campaigns, and train agents.

Est 2018|Valuation $40M|Raised $30.6M|14 Ref Customers

LinkedIn 7K|Web traffic 21K|FTEs 20|HQ Saint Paul, MN

01Competitive Landscape

Narrative analysis

- Solsten vs YouGov/Kantar: YouGov Profiles and Kantar TGI are established audience intelligence datasets built from large panels and ongoing surveys; their strengths include breadth, market coverage, and planning credibility. Solsten differentiates itself by emphasizing psychometric trait modeling and a workflow designed to map audience insights to creative outputs. - Solsten vs research workflow tools (Dovetail): Dovetail is a repository for qualitative research and internal insights. Solsten aims to provide pre-built audiences and psychometric drivers to accelerate hypothesis generation. Many teams may find value in using both types of tools: Solsten for hypothesis and creative direction, Dovetail for capturing and validating real user feedback.

Market adoption signals

The vendor lists investor support and reports growth funding and client associations in public materials; however, public customer review volume is thin relative to legacy research vendors, which limits independent triangulation of product performance and support quality.

	Solsten (Elaris / Traits)	YouGov Profiles	Dovetail
Starting Price	Elaris Pro cited at an annual price in the low-thousands (promo pricing at launch); enterprise pricing not public	Profiles Lite available; full Profiles is demo/seat-based pricing	Free plan available; paid plans available on a per-user monthly basis
Appropriate Use Cases	Teams seeking psychology-informed persona generation and messaging guidance alongside creative workflows; gaming and marketing cross-over use cases	Brand and media planners needing panel-based audience intelligence across markets	Research teams needing to centralize, tag, summarize, and share qualitative/voice-of-customer insights
Key Strength	Emphasis on a psychometric dataset and an interface to convert audience definitions into messaging outputs	Large, panel-based dataset with broad market coverage and planning credibility	Strong research repository workflow and collaboration features; AI-assisted summarization for proprietary research data
Key Weakness	Limited publicly available independent validation or mainstream B2B review volume; security certifications not apparent publicly	Not designed as a creative content generator; enterprise pricing and feature packaging can be complex	Does not provide a built-in psychometric audience library; insights depend on the organization’s own collected data

01Competitive Landscape

Narrative analysis

Solsten vs YouGov/Kantar: YouGov Profiles and Kantar TGI are established audience intelligence datasets built from large panels and ongoing surveys; their strengths include breadth, market coverage, and planning credibility. Solsten differentiates itself by emphasizing psychometric trait modeling and a workflow designed to map audience insights to creative outputs.
Solsten vs research workflow tools (Dovetail): Dovetail is a repository for qualitative research and internal insights. Solsten aims to provide pre-built audiences and psychometric drivers to accelerate hypothesis generation. Many teams may find value in using both types of tools: Solsten for hypothesis and creative direction, Dovetail for capturing and validating real user feedback.

Market adoption signals

The vendor lists investor support and reports growth funding and client associations in public materials; however, public customer review volume is thin relative to legacy research vendors, which limits independent triangulation of product performance and support quality.

	Solsten (Elaris / Traits)	YouGov Profiles	Dovetail
Starting Price	Elaris Pro cited at an annual price in the low-thousands (promo pricing at launch); enterprise pricing not public	Profiles Lite available; full Profiles is demo/seat-based pricing	Free plan available; paid plans available on a per-user monthly basis
Appropriate Use Cases	Teams seeking psychology-informed persona generation and messaging guidance alongside creative workflows; gaming and marketing cross-over use cases	Brand and media planners needing panel-based audience intelligence across markets	Research teams needing to centralize, tag, summarize, and share qualitative/voice-of-customer insights
Key Strength	Emphasis on a psychometric dataset and an interface to convert audience definitions into messaging outputs	Large, panel-based dataset with broad market coverage and planning credibility	Strong research repository workflow and collaboration features; AI-assisted summarization for proprietary research data
Key Weakness	Limited publicly available independent validation or mainstream B2B review volume; security certifications not apparent publicly	Not designed as a creative content generator; enterprise pricing and feature packaging can be complex	Does not provide a built-in psychometric audience library; insights depend on the organization’s own collected data

Solsten

01Competitive Landscape

Narrative analysis

Market adoption signals

02Market Map

01Competitive Landscape

Narrative analysis

Market adoption signals

02Market Map