Splio

Name: Splio
Brand: Splio

Splio is a B2B SaaS customer marketing platform that unifies a CDP, marketing automation (email/SMS and triggered journeys), loyalty and mobile wallet management, and AI-driven audience selection and content assistance into a single suite for omnichannel retail and e‑commerce CRM workflows.

Est 2001|Valuation $136.7M|Raised $22.3M|73 Ref Customers

LinkedIn 13K|Website|FTEs 180

MarketsCustomer Engagement Platforms (CEP)Customer Loyalty Software

01Competitive Landscape

Narrative analysis

Splio vs Klaviyo - Klaviyo tends to perform better on e-commerce-native speed and revenue analytics; comparative signals point to stronger lightweight segmentation and certain automation workflows for Klaviyo. - Splio tends to perform better on customer-success-led support and on providing an integrated retail CRM and loyalty suite. Splio vs Bloomreach Engagement - Bloomreach positions an enterprise engagement platform with a strong CDP core and provides more structured pricing guidance for modules and usage than Splio, though it remains enterprise-oriented. Splio vs Salesforce Marketing Cloud - Salesforce publishes explicit pricing for some editions; its loyalty management functionality is commonly sold as a separate, higher-priced module. - Salesforce may be larger in scope than required if a buyer’s primary need is retail loyalty and CRM campaigns without broader CRM integration.

Market share and adoption trends (observable signals)

Usage-detection signals suggest the vendor has stronger adoption in France and relatively lower visibility in the US compared with major enterprise platforms. These signals are directional and based on site-detection methodologies rather than revenue share.

	Splio	Klaviyo	Salesforce Marketing Cloud
Starting Price	Not publicly listed (quote-based)	Free tier available; paid plans at entry-level monthly pricing for small contact volumes	Enterprise-priced editions with annual billing for certain tiers
Typical Use Case	EU retail / omnichannel CRM + loyalty + CDP in a single suite	Shopify-centric / e-commerce-first email and SMS automation	Large enterprises needing a broad marketing suite integrated with Salesforce
Key Strength	Retail-oriented integrated suite (marketing automation + CDP + loyalty + wallet + AI features)	E-commerce workflows, segmentation, revenue reporting	Enterprise ecosystem, breadth of modules, Salesforce platform integration
Key Weakness	Less transparent pricing; integration and UX concerns; more limited US community footprint	Costs scale with contact volume and channels; support perceptions vary	High TCO, complex implementations, potential vendor lock-in

01Competitive Landscape

Narrative analysis

Splio vs Klaviyo

Klaviyo tends to perform better on e-commerce-native speed and revenue analytics; comparative signals point to stronger lightweight segmentation and certain automation workflows for Klaviyo.
Splio tends to perform better on customer-success-led support and on providing an integrated retail CRM and loyalty suite.

Splio vs Bloomreach Engagement

Bloomreach positions an enterprise engagement platform with a strong CDP core and provides more structured pricing guidance for modules and usage than Splio, though it remains enterprise-oriented.

Splio vs Salesforce Marketing Cloud

Salesforce publishes explicit pricing for some editions; its loyalty management functionality is commonly sold as a separate, higher-priced module.
Salesforce may be larger in scope than required if a buyer’s primary need is retail loyalty and CRM campaigns without broader CRM integration.

Market share and adoption trends (observable signals)

Usage-detection signals suggest the vendor has stronger adoption in France and relatively lower visibility in the US compared with major enterprise platforms. These signals are directional and based on site-detection methodologies rather than revenue share.

	Splio	Klaviyo	Salesforce Marketing Cloud
Starting Price	Not publicly listed (quote-based)	Free tier available; paid plans at entry-level monthly pricing for small contact volumes	Enterprise-priced editions with annual billing for certain tiers
Typical Use Case	EU retail / omnichannel CRM + loyalty + CDP in a single suite	Shopify-centric / e-commerce-first email and SMS automation	Large enterprises needing a broad marketing suite integrated with Salesforce
Key Strength	Retail-oriented integrated suite (marketing automation + CDP + loyalty + wallet + AI features)	E-commerce workflows, segmentation, revenue reporting	Enterprise ecosystem, breadth of modules, Salesforce platform integration
Key Weakness	Less transparent pricing; integration and UX concerns; more limited US community footprint	Costs scale with contact volume and channels; support perceptions vary	High TCO, complex implementations, potential vendor lock-in