Square Loyalty is a point-of-sale integrated customer loyalty add-on for Square sellers that enrolls customers at checkout, automates points tracking via configurable rules (per visit, per dollar, or by item/category), and issues redeemable rewards at the POS and online.
Published May 16, 2026
| Starting Price | Published per-location starting price (vendor-published) that scales with program usage | Commonly sold as a paid add-on/bundle; pricing varies by contract | Offers a Customer Engagement Plus plan; pricing varies by offering |
| Best For | Square-centric SMBs seeking a POS-integrated points program | Restaurants using the Toast ecosystem and hardware | Merchants using Clover who want modular customer engagement tools |
| Key Strength | Rapid deployment and direct POS integration; fewer external integration points | Restaurant workflow depth and ecosystem integration | Modular feature set with engagement tools available via the Clover ecosystem |
| Key Weakness | Per-location pricing model and limited advanced analytics relative to enterprise loyalty platforms | Can become costly with add-ons and contract complexity | Pricing complexity and app ecosystem fees can increase total costs |
Where Square Loyalty tends to perform well:
Where competitors may provide advantages:
Customer discussions frequently compare ecosystems on the basis of total cost and add-on accumulation (processing + POS + loyalty + marketing).