- If your primary requirement is advanced multi-touch attribution and experimental measurement at scale, consider specialist MTA vendors.
- If you require a widely adopted, mature e-commerce analytics platform with a large public review base and community resources, consider more established analytics vendors.
- If your workflows depend on many non-standard connectors (ERP systems, data warehouse syncs, custom event sources), validate connector coverage before committing.
- If your procurement or security teams require extensive public documentation of SOC 2, penetration tests, or subprocessor lists and the vendor cannot provide those artifacts quickly.
- If you are concerned about potential pricing changes after a technical preview period; negotiate contractual terms that lock pricing and SLAs.