Surveypal Oy

Name: Surveypal Oy
Brand: Surveypal Oy

Listen to every voice, capture every insight with Surveypal Customer Experience Solutions

Est 2007|Raised $2.1M|19 Ref Customers

LinkedIn 1K|Web traffic 316K|FTEs 20|HQ Helsinki, Uusimaa, FI

MarketsCustomer Experience Platform (CXP)Voice of the Customer

01Competitive Landscape

| Aspect | Surveypal | AskNicely | Qualtrics | |--------|----------|-----------|-----------| | Starting Price | Published per-product pricing available from vendor and third-party listings (contact vendor for current plans) | Pricing scales with response volume; tiers available but often require contact for enterprise pricing | Pricing generally requires contacting sales; some online packages list per-month pricing for specific products | | Best For | CX and service teams seeking surveys plus feedback unification, with practical Zendesk-focused workflows | Service organizations focused on NPS/CSAT programs and frontline workflows | Enterprises requiring broad XM capabilities, advanced research tooling, and governance | | Key Strength | CXM-oriented aggregation and analysis; EU hosting claim; Zendesk integration focus | Packaged NPS/CSAT program features and operational workflows | Comprehensive enterprise research and experience management capabilities | | Key Weakness | Limited public review volume; mixed feedback on analytics usability; standard security/compliance certifications not clearly advertised | Pricing can be opaque and contract-based; focused program orientation may not suit all buyers | Higher pricing and procurement complexity for some buyers | - Direct competitors and key differentiators - Surveypal differentiates by positioning itself to aggregate multi-source feedback (CXM) and by focusing tooling and workflows for support and service contexts with an emphasis on a Zendesk ecosystem integration. - AskNicely differentiates through an operational program model centered on NPS/CSAT and frontline adoption. - Qualtrics differentiates through comprehensive enterprise features, deep research capabilities, and broad governance functions. - Feature comparison (where Surveypal may excel vs lag) - Potential strengths compared with basic survey tools: - CXM-style aggregation and text analysis across feedback sources. - Tight alignment with Zendesk workflows. - Potential gaps vs enterprise XM suites: - Less publicly documented compliance certifications and related artifacts compared with larger enterprise vendors. - Fewer independent analyst placements and a smaller public review corpus relative to some larger vendors. - Pricing comparison (value proposition vs alternatives) - Surveypal appears positioned between lower-priced SMB survey tools with basic entry plans and enterprise XM platforms that are typically negotiated as larger contracts. - Determining value depends on whether buyers require multi-source unification and text analytics versus basic survey collection. - Market share and adoption trends - No authoritative market share data was identified in the accessible sources. The vendor states it has several hundred customers. - When customers choose competitors instead (and why) - Buyers may select enterprise vendors such as Qualtrics or Medallia for deep governance, compliance packaging, and organization-wide standardization. - Buyers may select SurveyMonkey, Typeform, or Alchemer when the priorities are survey authoring UX, templates, and lower pricing or when multi-source CXM aggregation is not required.

01Competitive Landscape

Aspect	Surveypal	AskNicely	Qualtrics
Starting Price	Published per-product pricing available from vendor and third-party listings (contact vendor for current plans)	Pricing scales with response volume; tiers available but often require contact for enterprise pricing	Pricing generally requires contacting sales; some online packages list per-month pricing for specific products
Best For	CX and service teams seeking surveys plus feedback unification, with practical Zendesk-focused workflows	Service organizations focused on NPS/CSAT programs and frontline workflows	Enterprises requiring broad XM capabilities, advanced research tooling, and governance
Key Strength	CXM-oriented aggregation and analysis; EU hosting claim; Zendesk integration focus	Packaged NPS/CSAT program features and operational workflows	Comprehensive enterprise research and experience management capabilities
Key Weakness	Limited public review volume; mixed feedback on analytics usability; standard security/compliance certifications not clearly advertised	Pricing can be opaque and contract-based; focused program orientation may not suit all buyers	Higher pricing and procurement complexity for some buyers

Direct competitors and key differentiators
- Surveypal differentiates by positioning itself to aggregate multi-source feedback (CXM) and by focusing tooling and workflows for support and service contexts with an emphasis on a Zendesk ecosystem integration.
- AskNicely differentiates through an operational program model centered on NPS/CSAT and frontline adoption.
- Qualtrics differentiates through comprehensive enterprise features, deep research capabilities, and broad governance functions.
Feature comparison (where Surveypal may excel vs lag)
- Potential strengths compared with basic survey tools:
  - CXM-style aggregation and text analysis across feedback sources.
  - Tight alignment with Zendesk workflows.
- Potential gaps vs enterprise XM suites:
  - Less publicly documented compliance certifications and related artifacts compared with larger enterprise vendors.
  - Fewer independent analyst placements and a smaller public review corpus relative to some larger vendors.
Pricing comparison (value proposition vs alternatives)
- Surveypal appears positioned between lower-priced SMB survey tools with basic entry plans and enterprise XM platforms that are typically negotiated as larger contracts.
- Determining value depends on whether buyers require multi-source unification and text analytics versus basic survey collection.
Market share and adoption trends
- No authoritative market share data was identified in the accessible sources. The vendor states it has several hundred customers.
When customers choose competitors instead (and why)
- Buyers may select enterprise vendors such as Qualtrics or Medallia for deep governance, compliance packaging, and organization-wide standardization.
- Buyers may select SurveyMonkey, Typeform, or Alchemer when the priorities are survey authoring UX, templates, and lower pricing or when multi-source CXM aggregation is not required.

Aspect

Surveypal

AskNicely

Qualtrics

Starting Price

Published per-product pricing available from vendor and third-party listings (contact vendor for current plans)

Pricing scales with response volume; tiers available but often require contact for enterprise pricing

Pricing generally requires contacting sales; some online packages list per-month pricing for specific products

Best For

CX and service teams seeking surveys plus feedback unification, with practical Zendesk-focused workflows

Service organizations focused on NPS/CSAT programs and frontline workflows

Enterprises requiring broad XM capabilities, advanced research tooling, and governance

Key Strength

CXM-oriented aggregation and analysis; EU hosting claim; Zendesk integration focus

Packaged NPS/CSAT program features and operational workflows

Comprehensive enterprise research and experience management capabilities

Key Weakness

Limited public review volume; mixed feedback on analytics usability; standard security/compliance certifications not clearly advertised

Pricing can be opaque and contract-based; focused program orientation may not suit all buyers

Higher pricing and procurement complexity for some buyers