Swimlane

Name: Swimlane
Brand: Swimlane
Rating: 4.7 (164 reviews)

The leader in agentic AI automation for every security function.

Est 2014|Valuation $270M|Raised $327.9M|40 Ref Customers

LinkedIn 18K|Web traffic 18K|FTEs 271|HQ Denver, Colorado, US

MarketsSecurity Information and Event Management (SIEM)Security Orchestration, Automation, and Response (SOAR)

01Competitive Landscape

Narrative analysis

Swimlane vs Tines - Tines offers a community edition and simpler entry model for pilots, which can lower initial friction. Vendor materials position Swimlane as providing higher scale and deeper case management; this should be validated in a POC. Swimlane vs Splunk SOAR - Splunk SOAR is often evaluated based on content marketplace and customer outcomes; comparisons should be cross-checked with independent review platforms and direct POCs. Swimlane vs ServiceNow SecOps/SIR - ServiceNow is commonly chosen when organizations standardize on the Now Platform for ITSM and require security incident workflows integrated with enterprise IT processes. ServiceNow deployments can involve significant implementation effort and platform licensing considerations.

Adoption trends / market signals

Review platform activity and vendor review volume indicate material enterprise deployment footprint in some segments, but review campaigns and vendor outreach can influence counts. Platform engagement metrics should be treated as directional signals rather than definitive market share measures.

	Swimlane (Turbine)	Tines	Palo Alto Cortex XSOAR
Starting Price	Not publicly listed; described as tiered by avg daily actions automated	Community Edition is free; paid pricing is quote-based	Public-sector frameworks sometimes publish unit pricing (context-specific)
Best For	Enterprises and MSSPs needing customization, case management, and broad orchestration across many tools	Teams prioritizing fast, cloud-first workflow automation with a simpler builder experience	SOCs aligned with the Palo Alto ecosystem or wanting a mature SOAR with a large content marketplace
Key Strength	Case management and reporting; broad connector focus; emphasis on security/compliance certifications	Accessible onboarding via free edition; clear packaging limits for pilots	Mature marketplace content; integration with Palo Alto product portfolio
Key Weakness	Implementation effort and connector maintenance; limited public pricing transparency	Paid pricing not fully transparent; complexity can grow with use cases	Can be suite-tied and may be costly depending on licensing and scope

01Competitive Landscape

Narrative analysis

Swimlane vs Tines

Tines offers a community edition and simpler entry model for pilots, which can lower initial friction. Vendor materials position Swimlane as providing higher scale and deeper case management; this should be validated in a POC.

Swimlane vs Splunk SOAR

Splunk SOAR is often evaluated based on content marketplace and customer outcomes; comparisons should be cross-checked with independent review platforms and direct POCs.

Swimlane vs ServiceNow SecOps/SIR

ServiceNow is commonly chosen when organizations standardize on the Now Platform for ITSM and require security incident workflows integrated with enterprise IT processes. ServiceNow deployments can involve significant implementation effort and platform licensing considerations.

Adoption trends / market signals

Review platform activity and vendor review volume indicate material enterprise deployment footprint in some segments, but review campaigns and vendor outreach can influence counts. Platform engagement metrics should be treated as directional signals rather than definitive market share measures.

	Swimlane (Turbine)	Tines	Palo Alto Cortex XSOAR
Starting Price	Not publicly listed; described as tiered by avg daily actions automated	Community Edition is free; paid pricing is quote-based	Public-sector frameworks sometimes publish unit pricing (context-specific)
Best For	Enterprises and MSSPs needing customization, case management, and broad orchestration across many tools	Teams prioritizing fast, cloud-first workflow automation with a simpler builder experience	SOCs aligned with the Palo Alto ecosystem or wanting a mature SOAR with a large content marketplace
Key Strength	Case management and reporting; broad connector focus; emphasis on security/compliance certifications	Accessible onboarding via free edition; clear packaging limits for pilots	Mature marketplace content; integration with Palo Alto product portfolio
Key Weakness	Implementation effort and connector maintenance; limited public pricing transparency	Paid pricing not fully transparent; complexity can grow with use cases	Can be suite-tied and may be costly depending on licensing and scope