Tappx

Name: Tappx
Brand: Tappx

Adtech solutions for mobile, desktop and CTV

Est 2014|Raised $830K

LinkedIn 9K|Website|Web traffic 23K|FTEs 58|HQ Barcelona, Catalonia, ES

Where the vendor may be appropriate: - Buyers seeking an account-managed partner that can assist with optimization and onboarding may find the vendor’s service model suitable. - Buyers seeking to diversify demand sources across app, web, and CTV within a single vendor relationship may consider Tappx as an incremental option. Where competitors often excel: - Google (AdMob/GAM/AdX): breadth of demand, tooling, and integrations. - AppLovin/Unity LevelPlay: large mediation ecosystems commonly used in mobile gaming. Pricing/value comparison: - Without public disclosure of the vendor’s take rate, procurement should compare net revenue after revenue share, invalid traffic adjustments, latency impact, and payment terms.

01Competitive Landscape

Narrative analysis

Where the vendor may be appropriate:

Buyers seeking an account-managed partner that can assist with optimization and onboarding may find the vendor’s service model suitable.
Buyers seeking to diversify demand sources across app, web, and CTV within a single vendor relationship may consider Tappx as an incremental option.

Where competitors often excel:

Google (AdMob/GAM/AdX): breadth of demand, tooling, and integrations.
AppLovin/Unity LevelPlay: large mediation ecosystems commonly used in mobile gaming.

Pricing/value comparison:

Without public disclosure of the vendor’s take rate, procurement should compare net revenue after revenue share, invalid traffic adjustments, latency impact, and payment terms.

	Tappx	Google AdMob / GAM	Unity LevelPlay (ironSource)
Starting Price	Not publicly listed; typically revenue share / negotiated	Published entry-level access with revenue share and auction-based pricing	Published entry-level access; commercial terms vary by demand partners
Typical Use Case	Publishers seeking an additional demand source and account-managed service; cross-environment inventory	Broad demand access and established ecosystem tooling	Mediation and demand optimization for games and apps
Key Strength	Vendor emphasis on account management and multi-environment coverage	Large advertiser demand and deep tooling	Mature mediation tooling and network integration
Key Weakness	Limited public third-party review coverage and unclear public take-rate transparency	Policy enforcement can constrain some publishers; platform dependence risk	Mediation operational complexity for some teams

Tappx

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map