ThatRound

Name: ThatRound
Brand: ThatRound
Rating: 4.6 (23 reviews)

AI Native

The world’s first platform connecting startups with the right funding partners

Est 2024|100 Ref Customers

LinkedIn 2K|Web traffic 3K|FTEs 11|HQ London, England, GB

01Competitive Landscape

| Aspect | ThatRound | AngelList | SeedLegals | |--------|-----------|-----------|------------| | Starting Price | Published subscription pricing for startup plans is available from the vendor | Varies by product; fund administration pricing is typically published as a variable percentage of fund size plus an annual fee for venture fund services | Published subscription pricing for standard plans is available from the vendor | | Primary Use Case | UK pre-seed/seed founders seeking curated routing to angels/syndicates/early-stage funds and process visibility | Investors, funds, SPVs, and startups seeking broad exposure; stronger on investor network scale and fund administration | Startups needing standardized legal documentation, cap table management, and optional legal support | | Key Strength | Centralised comparison, matching, and feedback on declines; UK-focused partner coverage (vendor-claimed) | Platform scale, SPV and rolling fund support, and fund administration capabilities | Legal document workflows, cap table tooling, and clear packaged plans | | Key Weakness | Limited third-party review presence beyond Trustpilot; limited publicly available enterprise security documentation; UK-centric | May generate high volume/noise for some users; pricing and product segmentation varies | Not an investor matching marketplace; does not directly solve investor discovery or warm introductions |

Direct competitors and their key differentiators

- AngelList - Differentiates via platform scale, SPVs, rolling funds, and fund administration services; more focused on investors and fund managers than a UK-only founder matching layer. - Gust - Used for standardized startup profiles and investor intake workflows; commonly integrated into accelerator and investor processes. - OpenVC / investor directories - Provide lightweight investor discovery and outreach solutions rather than warm introductions through a marketplace. - DIY stack (Notion/Airtable + DocSend + email + CRM) - Offers maximum control and portability with minimal marketplace fees but requires more founder effort and lacks built-in warm introductions.

Feature comparison: where ThatRound may excel vs lag behind

Potential strengths
- A UK-oriented partner list and a structured workflow (pitch page + manual review + matching + application tracking) as described by the vendor.
- Reports from some reviewers that the platform provides decline feedback, which may be less common in cold outreach scenarios.
Potential weaknesses
- Smaller global investor network compared with AngelList.
- More limited presence on major B2B review sites and fewer publicly documented enterprise controls.

Pricing comparison: value proposition vs alternatives

ThatRound’s visible subscription pricing is presented as straightforward and cancellable.
Alternatives may be free but require more manual effort (DIY), hide pricing behind sales channels, or use different pricing models (e.g., AngelList fund administration fees expressed as a variable percentage of fund size; SeedLegals subscription pricing).

Customer testimonials comparing to competitors

Vendor-authored materials frame the product as a decision layer above individual networks/platforms; this is vendor positioning rather than independent analysis.
Trustpilot reviews contrast ThatRound to brokers and to the administrative burden of multiple pitch forms, but reviewers did not typically name specific competitor products in these excerpts.

Market share and adoption trends

No authoritative market share data found. Self-reported adoption metrics exist on social channels but should be validated via references or independent sources.

When customers choose competitors instead (and why)

AngelList is selected where founders or investors need broader global exposure or where investors already operate on that platform.
Gust is used when the desired investor or accelerator intake process is standardized on Gust.
SeedLegals or Carta are selected when the immediate need is cap table management and legal workflows rather than investor matching.

01Competitive Landscape

Aspect	ThatRound	AngelList	SeedLegals
Starting Price	Published subscription pricing for startup plans is available from the vendor	Varies by product; fund administration pricing is typically published as a variable percentage of fund size plus an annual fee for venture fund services	Published subscription pricing for standard plans is available from the vendor
Primary Use Case	UK pre-seed/seed founders seeking curated routing to angels/syndicates/early-stage funds and process visibility	Investors, funds, SPVs, and startups seeking broad exposure; stronger on investor network scale and fund administration	Startups needing standardized legal documentation, cap table management, and optional legal support
Key Strength	Centralised comparison, matching, and feedback on declines; UK-focused partner coverage (vendor-claimed)	Platform scale, SPV and rolling fund support, and fund administration capabilities	Legal document workflows, cap table tooling, and clear packaged plans
Key Weakness	Limited third-party review presence beyond Trustpilot; limited publicly available enterprise security documentation; UK-centric	May generate high volume/noise for some users; pricing and product segmentation varies	Not an investor matching marketplace; does not directly solve investor discovery or warm introductions

Direct competitors and their key differentiators

AngelList
- Differentiates via platform scale, SPVs, rolling funds, and fund administration services; more focused on investors and fund managers than a UK-only founder matching layer.
Gust
- Used for standardized startup profiles and investor intake workflows; commonly integrated into accelerator and investor processes.
OpenVC / investor directories
- Provide lightweight investor discovery and outreach solutions rather than warm introductions through a marketplace.
DIY stack (Notion/Airtable + DocSend + email + CRM)
- Offers maximum control and portability with minimal marketplace fees but requires more founder effort and lacks built-in warm introductions.

Feature comparison: where ThatRound may excel vs lag behind

Potential strengths
- A UK-oriented partner list and a structured workflow (pitch page + manual review + matching + application tracking) as described by the vendor.
- Reports from some reviewers that the platform provides decline feedback, which may be less common in cold outreach scenarios.
Potential weaknesses
- Smaller global investor network compared with AngelList.
- More limited presence on major B2B review sites and fewer publicly documented enterprise controls.

Pricing comparison: value proposition vs alternatives

ThatRound’s visible subscription pricing is presented as straightforward and cancellable.
Alternatives may be free but require more manual effort (DIY), hide pricing behind sales channels, or use different pricing models (e.g., AngelList fund administration fees expressed as a variable percentage of fund size; SeedLegals subscription pricing).

Customer testimonials comparing to competitors

Vendor-authored materials frame the product as a decision layer above individual networks/platforms; this is vendor positioning rather than independent analysis.
Trustpilot reviews contrast ThatRound to brokers and to the administrative burden of multiple pitch forms, but reviewers did not typically name specific competitor products in these excerpts.

Market share and adoption trends

No authoritative market share data found. Self-reported adoption metrics exist on social channels but should be validated via references or independent sources.

When customers choose competitors instead (and why)

AngelList is selected where founders or investors need broader global exposure or where investors already operate on that platform.
Gust is used when the desired investor or accelerator intake process is standardized on Gust.
SeedLegals or Carta are selected when the immediate need is cap table management and legal workflows rather than investor matching.

ThatRound

01Competitive Landscape

Direct competitors and their key differentiators

Feature comparison: where ThatRound may excel vs lag behind

Pricing comparison: value proposition vs alternatives

Customer testimonials comparing to competitors

Market share and adoption trends

When customers choose competitors instead (and why)

02Market Map

01Competitive Landscape

Direct competitors and their key differentiators

Feature comparison: where ThatRound may excel vs lag behind

Pricing comparison: value proposition vs alternatives

Customer testimonials comparing to competitors

Market share and adoption trends

When customers choose competitors instead (and why)

02Market Map