The Flybook
The most advanced booking software for the tour and activity industry.
Est 2006
Published Jul 15, 2026
| Starting Price | Publicly shown as a percentage-fee model (examples include online booking fee or all-transactions fee); negotiated options available | Commonly positioned with various fee models; booking-fee economics vary by partner and region | Typically offered as subscription + booking fee in some regions; pricing varies by plan and region |
| Best For | Outdoor recreation operators with complex resource/equipment and guide scheduling requirements | High-volume tour/activity operators seeking a mature system and distribution ecosystem | Operators that prioritize channel management and reseller distribution networks |
| Key Strength | Functional depth for operations: guides/equipment calendars, rentals/tours logic, POS/item sales, and advisory-style support | Broad market presence and established integration/distribution ecosystem | Channel-management focus and subscription-based options in some packages |
| Key Weakness | Reported learning curve and reporting usability; percentage-based fees can scale with volume; some payment-feature dependencies | Fee structures can add cost and create lock-in concerns for some operators | Booking fees and regional pricing differences can increase overall cost depending on volume |
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