TheySaid

Name: TheySaid
Brand: TheySaid
Rating: 4.8 (87 reviews)

Run AI user testing, moderated interviews, and intelligent surveys all in one unified feedback platform.

Est 2019|Valuation $16M|Raised $7M|15 Ref Customers

LinkedIn 4K|Website|Web traffic 13K|FTEs 28|HQ Salt Lake City, Utah, US

MarketsCustomer Experience Platform (CXP)Voice of the Customer User Research

01Competitive Landscape

Narrative analysis

- Direct competitors and key differentiators - TheySaid vs classic surveys (Typeform/SurveyMonkey) - Differentiation is primarily “AI interview-like follow-ups” and AI synthesis. - Traditional platforms often win on: - enterprise governance - mature reporting/analytics - branding - TheySaid vs user testing platforms (UserTesting) - Differentiation is cost and speed positioning (“Customer Feedback shouldn’t cost a fortune”), plus AI moderation included even on entry-level tiers. - UserTesting likely wins for mature enterprise features, procurement readiness, and broader research program tooling. - Feature comparison: where TheySaid excels vs lags - Excels (based on vendor claims + review sentiment) - conversational follow-ups, voice mode - fast creation (“one click”/AI generation) - automated theme detection and summaries - Potential gaps - branding customization (multiple review mentions) - advanced analytics/reporting depth (third-party review summaries) - formal compliance documentation availability (SOC 2 Type II report not publicly available) - Pricing comparison: value proposition vs alternatives - TheySaid appears to be more generous at entry-level (free plan with AI features), which can reduce trial friction. - However, enterprise-grade needs (panel recruitment, SSO, governance) often push into higher pricing tiers across all vendors. - Customer testimonials comparing this product to competitors - Third-party reviews explicitly mention moving beyond SurveyMonkey/Qualtrics-style workflows (e.g., reduced manual scrubbing vs legacy survey tools), but the accessible excerpts are not consistently detailed enough to quantify superiority. - Market share and adoption trends (cite sources) - No authoritative market share data was found in accessible sources. - Review volume signals: - Third-party review counts indicate TheySaid has a relatively small review footprint compared with UserTesting's much larger footprint in the same comparison snapshot. - This suggests TheySaid is earlier in adoption relative to incumbent enterprise platforms.

	TheySaid	UserTesting	Typeform
Starting Price	Free plan available (official); entry-level shown with limited free responses on third-party comparisons (verify module limits)	Public pricing is “contact us” / customized plans	Basic plan pricing published on the official pricing page (verify current rates)
Best For	Teams wanting AI-moderated conversational feedback + synthesis across surveys/interviews/user tests	Enterprises running large-scale UX research with mature participant sourcing and governance	Teams prioritizing branded, high-UX forms/surveys and lead capture with clear plan-based limits
Key Strength	Conversational follow-ups + integrated AI analysis + voice mode across feedback types	Established enterprise platform, scale, and ecosystem; deep research workflows	Best-in-class form UX and branding controls; familiar survey workflows
Key Weakness	Reported limitations in customization/branding and (some) analytics depth; certification artifacts not publicly clear	Pricing opacity; some reviewers on third-party comparison pages indicate testing difficulties/missing features	Response limits can become costly; not a dedicated user testing platform (video/task-based usability studies often require add-ons/other tools)

01Competitive Landscape

Narrative analysis

Direct competitors and key differentiators
- TheySaid vs classic surveys (Typeform/SurveyMonkey)
  - Differentiation is primarily “AI interview-like follow-ups” and AI synthesis.
  - Traditional platforms often win on:
    - enterprise governance
    - mature reporting/analytics
    - branding
- TheySaid vs user testing platforms (UserTesting)
  - Differentiation is cost and speed positioning (“Customer Feedback shouldn’t cost a fortune”), plus AI moderation included even on entry-level tiers.
  - UserTesting likely wins for mature enterprise features, procurement readiness, and broader research program tooling.
Feature comparison: where TheySaid excels vs lags
- Excels (based on vendor claims + review sentiment)
  - conversational follow-ups, voice mode
  - fast creation (“one click”/AI generation)
  - automated theme detection and summaries
- Potential gaps
  - branding customization (multiple review mentions)
  - advanced analytics/reporting depth (third-party review summaries)
  - formal compliance documentation availability (SOC 2 Type II report not publicly available)
Pricing comparison: value proposition vs alternatives
- TheySaid appears to be more generous at entry-level (free plan with AI features), which can reduce trial friction.
- However, enterprise-grade needs (panel recruitment, SSO, governance) often push into higher pricing tiers across all vendors.
Customer testimonials comparing this product to competitors
- Third-party reviews explicitly mention moving beyond SurveyMonkey/Qualtrics-style workflows (e.g., reduced manual scrubbing vs legacy survey tools), but the accessible excerpts are not consistently detailed enough to quantify superiority.
Market share and adoption trends (cite sources)
- No authoritative market share data was found in accessible sources.
- Review volume signals:
  - Third-party review counts indicate TheySaid has a relatively small review footprint compared with UserTesting's much larger footprint in the same comparison snapshot.
  - This suggests TheySaid is earlier in adoption relative to incumbent enterprise platforms.

	TheySaid	UserTesting	Typeform
Starting Price	Free plan available (official); entry-level shown with limited free responses on third-party comparisons (verify module limits)	Public pricing is “contact us” / customized plans	Basic plan pricing published on the official pricing page (verify current rates)
Best For	Teams wanting AI-moderated conversational feedback + synthesis across surveys/interviews/user tests	Enterprises running large-scale UX research with mature participant sourcing and governance	Teams prioritizing branded, high-UX forms/surveys and lead capture with clear plan-based limits
Key Strength	Conversational follow-ups + integrated AI analysis + voice mode across feedback types	Established enterprise platform, scale, and ecosystem; deep research workflows	Best-in-class form UX and branding controls; familiar survey workflows
Key Weakness	Reported limitations in customization/branding and (some) analytics depth; certification artifacts not publicly clear	Pricing opacity; some reviewers on third-party comparison pages indicate testing difficulties/missing features	Response limits can become costly; not a dedicated user testing platform (video/task-based usability studies often require add-ons/other tools)