Tipser

Name: Tipser
Brand: Tipser

We power the future of e-commerce by making commerce happen at the point of inspiration.

Est 2011|Valuation $205.3M|Raised $29.4M

LinkedIn 3K|Website|FTEs 10|HQ Stockholm, Stockholm County, SE

MarketsMarketplace Software

01Competitive Landscape

Narrative analysis

Tipser vs MikMak: MikMak’s public positioning emphasizes omnichannel where-to-buy routing and measurement. Tipser historically focused on delivering an on-page checkout experience within content. Organizations prioritizing on-page transactions may consider solutions with embedded checkout capabilities; organizations prioritizing broad routing and measurement may prefer where-to-buy vendors.
Tipser vs Smartzer: Smartzer highlights interactive video commerce and has visible app marketplace presence. Tipser’s historical positioning centered on embedded checkout infrastructure for editorial contexts, with less transparent public pricing and fewer visible marketplace reviews.

- Tipser vs MikMak: MikMak’s public positioning emphasizes omnichannel where-to-buy routing and measurement. Tipser historically focused on delivering an on-page checkout experience within content. Organizations prioritizing on-page transactions may consider solutions with embedded checkout capabilities; organizations prioritizing broad routing and measurement may prefer where-to-buy vendors. - Tipser vs Smartzer: Smartzer highlights interactive video commerce and has visible app marketplace presence. Tipser’s historical positioning centered on embedded checkout infrastructure for editorial contexts, with less transparent public pricing and fewer visible marketplace reviews.

Adoption trends / market signal

The acquisition of Tipser by Bolt signaled industry interest in embedded checkout capabilities. However, packaging and product naming changes by the acquiring company can create uncertainty for long-term buyers; procurement should validate roadmaps and contract terms.

	Tipser	MikMak	Smartzer
Starting Price	Not publicly listed	Not publicly listed	From higher-tier monthly plans on the Shopify App Store (plans vary by listing)
Most suited for	Publishers and editorial surfaces seeking on-page checkout	Brands and retailers seeking omnichannel routing and measurement	Brands/retailers wanting shoppable video and live shopping experiences
Key Strength	On-page checkout capability for editorial contexts; historical publisher partnerships	Omnichannel distribution and measurement for where-to-buy functionality	Video commerce productization and marketplace presence
Key Weakness	Limited public pricing and independent reviews; post-acquisition packaging may create commercial uncertainty	Pricing opacity and potential enterprise engagement requirements	Primarily video-focused; may be less suitable for non-video editorial commerce