Trace

Name: Trace
Brand: Trace

AI Native

The simplest way ever to create AR recordings & experiences.

Est 2020|Valuation $6M|Raised $2M

LinkedIn 2K|Website|FTEs 14|HQ Columbus, Ohio, US

01Competitive Landscape

Narrative analysis

Trace versus 8th Wall: 8th Wall is typically selected when browser-based reach (WebAR) is a primary distribution requirement and when teams value an established ecosystem; Trace is oriented toward a creator workflow with a viewer app and place-based persistent experiences, according to vendor materials.
Trace versus ZapWorks: ZapWorks documents plan-based view allocations and WebAR capabilities; Trace’s publicly available pricing and usage detail is thinner, which may complicate procurement comparisons.
Trace versus Snap Lens Studio: Snap Lens Studio provides substantial reach within the Snap ecosystem but is tied to that distribution channel; Trace targets brand and venue experiences outside a single social feed.

- Trace versus 8th Wall: 8th Wall is typically selected when browser-based reach (WebAR) is a primary distribution requirement and when teams value an established ecosystem; Trace is oriented toward a creator workflow with a viewer app and place-based persistent experiences, according to vendor materials. - Trace versus ZapWorks: ZapWorks documents plan-based view allocations and WebAR capabilities; Trace’s publicly available pricing and usage detail is thinner, which may complicate procurement comparisons. - Trace versus Snap Lens Studio: Snap Lens Studio provides substantial reach within the Snap ecosystem but is tied to that distribution channel; Trace targets brand and venue experiences outside a single social feed.

	Trace (vendor site)	8th Wall / Niantic Studio	ZapWorks (Zappar)
Starting Price	Vendor indicates a free entry-level option and a paid premium tier; published per-seat/pricing available from the vendor	Plans vary by use case; pricing details depend on product and licensing	Public pricing with plan structures and view/credit models
Primary use cases	Place-based, device-based AR experiences with mobile-first creation and a viewer app model	WebAR experiences and interactive web distribution (browser-based)	WebAR and structured AR publishing with plan-based usage controls
Key strength	Mobile-first creation workflow and place-based persistent experiences (vendor positioning)	Browser-based distribution (no app install) and an established tooling ecosystem	Clearer commercial packaging and web distribution options
Key weakness	Limited independent review footprint and unclear public enterprise compliance artifacts	Pricing/licensing complexity and learning curve for advanced work	View/credit-based constraints can complicate scaling

Trace

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map