TrendKite

Name: TrendKite
Brand: TrendKite

TrendKite is a PR analytics and earned-media measurement platform that monitors online media coverage, builds executive dashboards and repeatable reports, and integrates with web analytics to connect earned media to website traffic and conversions.

Est 2012|Raised $47.6M

LinkedIn 6K|Website|FTEs 6|HQ Austin, Texas, US

MarketsPublic Relations (PR) Software

01Competitive Landscape

Narrative analysis

Muck Rack publishes a pricing page that requires contacting sales for detailed numbers and highlights SOC 2 certification, which may be relevant for security-conscious buyers.
Meltwater remains a major enterprise competitor; third-party posts estimate wide price bands, but such estimates should be treated as directional rather than authoritative.
Agility PR Solutions positions itself as an alternative and cites platform comparison metrics; these competitor-authored claims should be verified independently.

- Muck Rack publishes a pricing page that requires contacting sales for detailed numbers and highlights SOC 2 certification, which may be relevant for security-conscious buyers. - Meltwater remains a major enterprise competitor; third-party posts estimate wide price bands, but such estimates should be treated as directional rather than authoritative. - Agility PR Solutions positions itself as an alternative and cites platform comparison metrics; these competitor-authored claims should be verified independently.

Customer sentiment comparing TrendKite to competitors

Directional feedback found in competitor materials and community commentary indicates some users preferred other platforms for usability or specific workflows. For example, an anecdotal competitor-hosted comment cited a preference for Agility PR for its perceived ease of use, but such statements are selective and vendor-hosted.

	TrendKite (legacy / via Cision)	Muck Rack	Meltwater
Starting Price	Not publicly listed (quote-based)	Quote-based (contact sales)	Quote-based (contact sales)
Best For	Teams requiring PR measurement UX and earned media reporting; often evaluated as part of Cision	PR teams needing media database, pitching, and monitoring in one workflow	Enterprises needing broad media intelligence coverage (news + social, global monitoring)
Key Strength	Reporting/dashboards and business-outcome orientation (per historical positioning)	Integrated PR workflow and pitching capabilities; publicly signaled SOC 2 certification on pricing page	Breadth of coverage and enterprise-scale monitoring
Key Weakness	Product identity ambiguity post-acquisition; unclear current standalone availability; limited public security details	Pricing and packaging may require add-ons for full functionality	Typically positioned for large enterprises; opaque pricing