Troops

Name: Troops
Brand: Salesforce
Rating: 4.4 (278 reviews)

Leader

We're the #1 AI CRM—where humans with agents drive customer success together.

Est 1999|Valuation $203.1B|Raised $43.2B|15 Ref Customers

LinkedIn 6.7M|Website|Web traffic 78.5M|FTEs 83,334|HQ San Francisco, California, US

01Competitive Landscape

Narrative analysis

- Slack Sales Elevate is positioned by Salesforce as the Slack-native path forward; independent analyses indicate it may not be a feature-by-feature replacement for all Troops workflows, particularly in areas like bi-directional updates and deal-room patterns. - Scratchpad focuses on seller execution and CRM updates; it may be more suitable where the primary need is rep workflow and CRM hygiene rather than broad signals and cross-functional routing. - Revenue Grid and other vendors position themselves explicitly as Troops alternatives and include published pricing and professional services fees useful for TCO planning.

Market adoption / share trends

Independently verified market share data for the CRM-in-chat category was not available in the surfaced sources. Notable market signals include Troops' acquisition and subsequent feature/product integration activity within Slack.

	Troops (historical / uncertain availability)	Slack Sales Elevate	Scratchpad
Starting Price	Historically reported at a low per-user monthly price in marketplace coverage (verify)	Published at a higher per-user monthly price (requires baseline Slack and Salesforce licensing)	Entry-level per-user monthly pricing with standard annual options available
Best For	Teams seeking bi-directional Salesforce actions in Slack/Teams, signals and deal rooms	Salesforce + Slack-native pipeline workflows inside Slack	Sales reps and RevOps needing fast Salesforce updates and execution guidance
Key Strength	Bi-directional CRM actions; structured collaboration (Deal Rooms); bulk updates (Grid)	First-party integration and roadmap alignment with Salesforce/Slack	Transparent pricing and rep-focused workflow tooling
Key Weakness	Discontinuation risk; limited public security/compliance documentation; alert fatigue risk	Higher per-user cost; may not replicate all Troops workflows 1:1	Not a pure signals-to-Slack replacement for all Troops workflows; may require process changes

01Competitive Landscape

Narrative analysis

Slack Sales Elevate is positioned by Salesforce as the Slack-native path forward; independent analyses indicate it may not be a feature-by-feature replacement for all Troops workflows, particularly in areas like bi-directional updates and deal-room patterns.
Scratchpad focuses on seller execution and CRM updates; it may be more suitable where the primary need is rep workflow and CRM hygiene rather than broad signals and cross-functional routing.
Revenue Grid and other vendors position themselves explicitly as Troops alternatives and include published pricing and professional services fees useful for TCO planning.

Market adoption / share trends

	Troops (historical / uncertain availability)	Slack Sales Elevate	Scratchpad
Starting Price	Historically reported at a low per-user monthly price in marketplace coverage (verify)	Published at a higher per-user monthly price (requires baseline Slack and Salesforce licensing)	Entry-level per-user monthly pricing with standard annual options available
Best For	Teams seeking bi-directional Salesforce actions in Slack/Teams, signals and deal rooms	Salesforce + Slack-native pipeline workflows inside Slack	Sales reps and RevOps needing fast Salesforce updates and execution guidance
Key Strength	Bi-directional CRM actions; structured collaboration (Deal Rooms); bulk updates (Grid)	First-party integration and roadmap alignment with Salesforce/Slack	Transparent pricing and rep-focused workflow tooling
Key Weakness	Discontinuation risk; limited public security/compliance documentation; alert fatigue risk	Higher per-user cost; may not replicate all Troops workflows 1:1	Not a pure signals-to-Slack replacement for all Troops workflows; may require process changes

Troops

01Competitive Landscape

Narrative analysis

Market adoption / share trends

02Market Map

01Competitive Landscape

Narrative analysis

Market adoption / share trends

02Market Map