True Tickets

Name: True Tickets
Brand: True Tickets

digital ticket delivery service that empowers arts and cultural venues to deliver a frictionless patron experience

Est 2017|Valuation $25M|Raised $25.3M|83 Ref Customers

LinkedIn 4K|Web traffic 15K|FTEs 20|HQ Boston, Massachusetts, US

- True Tickets is most applicable when an organization is already committed to Tessitura and wants to add delivery/security/identity capture without replacing the primary ticketing/CRM system. - Full ticketing/CRM platforms (Spektrix, AudienceView, Paciolan) may be preferable when an organization prefers a single vendor for ticketing, CRM, web, and checkout flows and is willing to migrate platforms. - True Tickets differentiates on issuer controls (sharing rules, time-fenced QR codes, resale rules) and CRM identity capture for recipients. Large marketplaces may offer scale and consumer familiarity but do not necessarily provide the same issuer-level CRM enrichment. - There is a gap in publicly available third-party reviews for True Tickets compared with broader SaaS categories; this can affect buyer confidence.

01Competitive Landscape

Narrative analysis

True Tickets is most applicable when an organization is already committed to Tessitura and wants to add delivery/security/identity capture without replacing the primary ticketing/CRM system.
Full ticketing/CRM platforms (Spektrix, AudienceView, Paciolan) may be preferable when an organization prefers a single vendor for ticketing, CRM, web, and checkout flows and is willing to migrate platforms.
True Tickets differentiates on issuer controls (sharing rules, time-fenced QR codes, resale rules) and CRM identity capture for recipients. Large marketplaces may offer scale and consumer familiarity but do not necessarily provide the same issuer-level CRM enrichment.
There is a gap in publicly available third-party reviews for True Tickets compared with broader SaaS categories; this can affect buyer confidence.

	True Tickets	Spektrix	AudienceView
Starting Price	Annual starting price in the low-thousands plus a one-time install fee	Quote-based; pricing scales with activity	Quote-based; subscription or per-ticket options
Practical Fit	Tessitura-based venues seeking a delivery/governance layer with identity capture and resale controls	Organizations seeking an integrated ticketing/CRM platform with hosting and bundled services	Organizations seeking ticketing + CRM with flexible deployment and pricing models
Key Strength	Integration with Tessitura delivery methods; dynamic/rotating QR codes; recipient identity capture	Full platform approach with broad footprint and bundled support	Platform breadth and pricing flexibility; suitability for certain segments
Key Consideration	Primary value tied to Tessitura ecosystem; limited independent review volume in public sources	Not designed as a drop-in delivery layer for Tessitura without migration	Pricing and exact capabilities often require direct sales engagement

True Tickets

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map