Trusting Social

Name: Trusting Social
Brand: Trusting Social

Trusting Social is a B2B fintech provider that delivers AI-based alternative credit and fraud scoring, digital identity/eKYC (OCR, liveness, selfie-ID matching), and lead pre-qualification tools to support underwriting and high-volume onboarding in selected Asian markets.

Est 2013|Valuation $420M|Raised $214M|5 Ref Customers

LinkedIn 15K|Web traffic 7K|FTEs 347

MarketsFraud Detection

Areas of relative strength - Regional depth in selected Asian markets (Vietnam/Indonesia/India/Philippines referenced repeatedly in vendor materials). - Underwriting for applicants with limited credit histories using telco-derived signals. - Integration scenarios that involve telco or channel partners where alternative data access is an advantage. Areas where competitors often have advantages - Global identity vendors generally provide clearer global coverage claims, more standardized compliance packaging (KYC/KYB/AML), and more visible third-party validation. Market adoption signals - The vendor publishes a count of customer institutions in different places; the reported numbers vary. Buyers should request current figures, customer references, and a market-by-market breakdown.

01Competitive Landscape

Trusting Social operates in two adjacent categories: (1) alternative credit risk scoring, and (2) identity verification/eKYC. The comparison below focuses on identity verification where competitor pricing information is sometimes more visible.

Narrative analysis

Areas of relative strength

Regional depth in selected Asian markets (Vietnam/Indonesia/India/Philippines referenced repeatedly in vendor materials).
Underwriting for applicants with limited credit histories using telco-derived signals.
Integration scenarios that involve telco or channel partners where alternative data access is an advantage.

Areas where competitors often have advantages

Global identity vendors generally provide clearer global coverage claims, more standardized compliance packaging (KYC/KYB/AML), and more visible third-party validation.

Market adoption signals

The vendor publishes a count of customer institutions in different places; the reported numbers vary. Buyers should request current figures, customer references, and a market-by-market breakdown.

	Trusting Social (Trust Vision)	Trulioo	Persona
Starting Price	Not publicly listed (quote-based)	Pricing typically demo/quote-based	Offers entry-level packages; public pricing varies by channel
Suitable for	High-volume onboarding and face authentication in select Asian markets; telco/market context	Global KYC coverage and multi-country compliance programs	Teams needing configurable KYC workflows and developer-friendly tooling
Key Strength	Integrated offering that includes scoring and eKYC; on-prem deployment options	Broad global coverage and modular KYC/KYB/AML products	Workflow customization and developer-focused APIs
Key Weakness	Limited publicly available enterprise documentation and limited third-party product reviews; unclear global coverage	Can be quote-driven and costly for some buyers	May become costly at scale; some features may require higher tiers