Badge
Build, deploy, and measure customer experiences in Apple and Google Wallet
Build, deploy, and measure customer experiences in Apple and Google Wallet
Published Oct 5, 2026
Sources: help center changelog; SDK documentation.
No public roadmap with dated commitments was found in the reviewed materials.
The vendor states it can scale to large numbers of active passes and offers tiered messaging speeds, but no independently published benchmarks for latency, throughput, or error rates were located in the reviewed materials.
Sources: vendor pricing page; homepage claims.
No product-specific churn narratives were identified on major review platforms or community threads in the reviewed materials. Procurement should request lost-deal reasons and speak with reference customers about retention and churn.
Sources: SDK documentation; help center.
Sources: competitor pricing pages; absence of accessible review pages for trybadge.
Searches surfaced keyword collisions on community sites (for example, references to other "badge" topics). No clear, product-specific community review threads for the vendor site were identified in the reviewed sources.
Conclusion: Public independent reviews were not found in the accessible materials. Buyers should obtain references and perform targeted outreach to validate vendor claims.
Selection drivers suggested by vendor positioning and changelog include:
Sources: Official vendor homepage, vendor help center and changelog, vendor documentation.
Assessment: The use case (geofenced messaging for events) is plausible. The outcome claimed by the vendor is not independently audited in the materials reviewed.
Assessment: Presence of named organizations provides procurement signals, but further reference calls are required to validate impact and operational experience.
Based on vendor positioning and plan structure:
Sources: Official vendor pricing and platform/SDK documentation.
Vendor materials highlight wallet use cases in:
Named organizations referenced by the vendor include Carrefour, Yale University, and Deckers Brands.
Sources: Official vendor homepage and marketing materials.
Sources: Product positioning and marketing materials.
Get a comprehensive analysis of Badge including market position, competitive landscape, adoption trends, and peer benchmarks.
Download full report →If the buyer requires self-serve pricing and procurement clarity early in evaluation.
If independently verifiable third-party reviews are required for vendor selection.
If the deployment is a small-scale wallet pass program with low volume and the buyer prefers a transparent, low-cost, fully self-serve vendor.
If the buyer requires enterprise controls (for example, audit logs, isolated infrastructure) without upgrading to the highest-priced tier.
If the use case depends on wallet features constrained by Apple/Google platform policies (for example, notification limits).
Sources: vendor pricing page; help center changelog.
A limitation of this research is that mainstream review platforms did not surface product-specific review pages for the vendor site in the materials retrieved. Examples:
Because of this, most testimonial evidence available in public-facing materials is vendor-published on the vendor site.
Recommendation: Treat vendor-published testimonials as vendor-selected content; request reference customers and conduct reference calls as part of procurement.
The vendor’s homepage includes quotes attributed to named organizations and roles. Examples summarized from vendor material (paraphrased to avoid promotional wording):
These items are vendor-selected quotes and have not been independently validated in publicly accessible review platforms. Procurement should verify claims through customer references.
Assessment: These materials are useful for understanding the vendor’s intended workflows and developer guidance. Time-to-launch claims should be validated in pilots and reference calls.
Sources: Official vendor documentation and product overview; Vendor-authored blog and implementation how-to articles.
Badge is a B2B SaaS platform for creating, distributing, updating, and measuring Apple Wallet and Google Wallet passes (for example, loyalty/membership cards, gift cards, event tickets, offers). The platform provides:
Sources: Official vendor product messaging and documentation.
Badge primarily targets:
The product materials emphasize enterprise requirements and scale (throughput, messaging speed, support tiers). The vendor materials also describe wallets as an alternative or complement to email/SMS and native apps.
Sources: Vendor product pages, pricing documentation, and SDK documentation.