TubeMogul

Name: TubeMogul
Brand: TubeMogul

Leader

TubeMogul, now part of Adobe, is the leading software company for brand advertising

Est 2006|Valuation $511M|Raised $85.5M

LinkedIn 15K|Web traffic 5K|FTEs 650|HQ Emeryville, California, US

MarketsDemand-Side Platforms (DSP)Connected TV (CTV) Advertising

01Competitive Landscape

Narrative analysis

- Where TubeMogul was comparatively stronger: programmatic video buying and cross-screen measurement, with integrations to verification providers and post-acquisition ties to the Adobe marketing stack. - Where competitors often had advantages: - The Trade Desk: broader omnichannel scale, optimization tooling, and partner ecosystem. - DV360: deep access to Google inventory and integration with Google’s measurement and ad-serving products. - Amazon DSP: commonly evaluated for retail-adjacent audience targeting and retail media adjacency (not deeply sourced here; treat as general market context).

Customer testimonials comparing to competitors

Some community comments and reviewers indicated the Adobe DSP (legacy TubeMogul) underperformed on display versus other DSPs offering additional layers of optimization.
Reviewer feedback suggests TubeMogul historically performed relatively better for video than for broad display use.

Adoption trends / product status

Review sources label TubeMogul as discontinued and direct buyers to Adobe Advertising Cloud, implying procurement should focus on Adobe’s current product set rather than TubeMogul as a standalone product.

	TubeMogul (legacy; now under Adobe advertising stack)	The Trade Desk	Google DV360 (Google Marketing Platform)
Starting Price	Not public; typically enterprise contract	Not public; typically % of media + minimums	Not public; typically % of media; often bundled
Primary use case	Video-centric brand campaigns; alignment with Adobe ecosystem	Large-scale omnichannel programmatic; agencies focused on transparency	Buyers seeking deep Google ecosystem integration & access to Google inventory
Key capabilities	Historically oriented to video buying, cross-screen measurement, and verification provider integrations (MOAT/IAS); integration potential with Adobe audience/analytics tools	Broad omnichannel reach, established optimization tooling, and a large ecosystem of partners	Direct access to Google inventory including YouTube and integration with Google measurement/ad-serving products
Noted limitations	Reporting/self-serve limitations reported in reviews; legacy standalone product status; inventory constraints reported by some users	Often requires high minimum spend and can be complex for smaller teams	Can involve bundled offerings and walled-garden considerations

01Competitive Landscape

Narrative analysis

Where TubeMogul was comparatively stronger: programmatic video buying and cross-screen measurement, with integrations to verification providers and post-acquisition ties to the Adobe marketing stack.
Where competitors often had advantages:
- The Trade Desk: broader omnichannel scale, optimization tooling, and partner ecosystem.
- DV360: deep access to Google inventory and integration with Google’s measurement and ad-serving products.
- Amazon DSP: commonly evaluated for retail-adjacent audience targeting and retail media adjacency (not deeply sourced here; treat as general market context).

Customer testimonials comparing to competitors

Some community comments and reviewers indicated the Adobe DSP (legacy TubeMogul) underperformed on display versus other DSPs offering additional layers of optimization.
Reviewer feedback suggests TubeMogul historically performed relatively better for video than for broad display use.

Adoption trends / product status

Review sources label TubeMogul as discontinued and direct buyers to Adobe Advertising Cloud, implying procurement should focus on Adobe’s current product set rather than TubeMogul as a standalone product.

	TubeMogul (legacy; now under Adobe advertising stack)	The Trade Desk	Google DV360 (Google Marketing Platform)
Starting Price	Not public; typically enterprise contract	Not public; typically % of media + minimums	Not public; typically % of media; often bundled
Primary use case	Video-centric brand campaigns; alignment with Adobe ecosystem	Large-scale omnichannel programmatic; agencies focused on transparency	Buyers seeking deep Google ecosystem integration & access to Google inventory
Key capabilities	Historically oriented to video buying, cross-screen measurement, and verification provider integrations (MOAT/IAS); integration potential with Adobe audience/analytics tools	Broad omnichannel reach, established optimization tooling, and a large ecosystem of partners	Direct access to Google inventory including YouTube and integration with Google measurement/ad-serving products
Noted limitations	Reporting/self-serve limitations reported in reviews; legacy standalone product status; inventory constraints reported by some users	Often requires high minimum spend and can be complex for smaller teams	Can involve bundled offerings and walled-garden considerations