Upfluence

Name: Upfluence
Brand: Upfluence
Rating: 4.4 (214 reviews)

Influencer marketing platform for eCommerce & social commerce, helping brands & agencies drive sales with creators.

Est 2013|Valuation $75.5M|Raised $9.4M|112 Ref Customers

LinkedIn 25K|Web traffic 413K|FTEs 121|HQ New York, New York, US

MarketsInfluencer Marketing Platforms Affiliate Marketing

01Competitive Landscape

Narrative analysis

Upfluence vs GRIN - Both vendors target mature programs and often operate with annual contracts and a sales-led approach. - Upfluence emphasizes an inbound marketplace and e-commerce/Amazon integrations. GRIN focuses on program operations and scaling creator relationships. Upfluence vs Influencity - Influencity publishes pricing and positions itself with self-serve options and cancel-anytime mechanics, which addresses common procurement concerns raised about platforms operating on annual commitments. - Upfluence may suit organizations seeking marketplace inbound capabilities combined with end-to-end workflows, at the cost of potentially higher implementation effort. Upfluence vs CreatorIQ - CreatorIQ is generally positioned for enterprise buyers with an emphasis on governance, deep data integrations, and global operations; pricing is typically higher and may be less suitable for midmarket buyers without enterprise governance requirements. Market adoption notes - The vendor cites a client base figure and has an established review presence on G2, indicating an active user base in market sources.

	Upfluence	GRIN	Influencity
Starting Price	Third-party listings indicate modular/custom pricing with reported starting points in the low-to-mid hundreds per month for single modules; pricing is vendor-provided and typically annual	Custom / not publicly published	Published tiers reported on vendor site (Basic tier in the low hundreds per month; trial availability varies)
Best For	E-commerce brands and teams seeking an integrated influencer and affiliate platform with a marketplace component	Brands scaling structured creator programs and operational workflows	Teams seeking transparent pricing, self-serve options, and analytics-driven discovery
Key Strength	Integrated workflow covering discovery, campaign management, attribution, and payments; emphasis on e-commerce integrations	Program operations/workflows and scaling creator relationships	Transparent pricing and flexibility; self-serve onboarding options
Key Weakness	Reported complexity for small teams; procurement and billing concerns in public reviews	Sales-led engagement and enterprise motion; pricing transparency limited	May lack the marketplace depth and integrated payment features of larger suites

01Competitive Landscape

Narrative analysis

Upfluence vs GRIN

Both vendors target mature programs and often operate with annual contracts and a sales-led approach.
Upfluence emphasizes an inbound marketplace and e-commerce/Amazon integrations. GRIN focuses on program operations and scaling creator relationships.

Upfluence vs Influencity

Influencity publishes pricing and positions itself with self-serve options and cancel-anytime mechanics, which addresses common procurement concerns raised about platforms operating on annual commitments.
Upfluence may suit organizations seeking marketplace inbound capabilities combined with end-to-end workflows, at the cost of potentially higher implementation effort.

Upfluence vs CreatorIQ

CreatorIQ is generally positioned for enterprise buyers with an emphasis on governance, deep data integrations, and global operations; pricing is typically higher and may be less suitable for midmarket buyers without enterprise governance requirements.

Market adoption notes

The vendor cites a client base figure and has an established review presence on G2, indicating an active user base in market sources.

	Upfluence	GRIN	Influencity
Starting Price	Third-party listings indicate modular/custom pricing with reported starting points in the low-to-mid hundreds per month for single modules; pricing is vendor-provided and typically annual	Custom / not publicly published	Published tiers reported on vendor site (Basic tier in the low hundreds per month; trial availability varies)
Best For	E-commerce brands and teams seeking an integrated influencer and affiliate platform with a marketplace component	Brands scaling structured creator programs and operational workflows	Teams seeking transparent pricing, self-serve options, and analytics-driven discovery
Key Strength	Integrated workflow covering discovery, campaign management, attribution, and payments; emphasis on e-commerce integrations	Program operations/workflows and scaling creator relationships	Transparent pricing and flexibility; self-serve onboarding options
Key Weakness	Reported complexity for small teams; procurement and billing concerns in public reviews	Sales-led engagement and enterprise motion; pricing transparency limited	May lack the marketplace depth and integrated payment features of larger suites