UPshow

Name: UPshow
Brand: UPshow

The leading on-premise performance marketing cloud for screens.

Est 2015|Valuation $3.4M|Raised $34.8M|1 Ref Customers

LinkedIn 3K|Web traffic 14K|FTEs 10|HQ Chicago, Illinois, US

01Competitive Landscape

Narrative analysis

- UPshow versus pure-signage CMS tools (Yodeck/OptiSigns/ScreenCloud): UPshow is oriented toward venues that require a combined entertainment and signage experience. Organizations that primarily need internal communications, dashboards, or a highly customizable design studio may find competitors more cost-effective or flexible. - UPshow versus Atmosphere TV: Atmosphere is oriented toward packaged entertainment content; UPshow positions itself as a managed platform where venue promotions and messaging are central.

Areas where competitors can be stronger

Price/performance: Several signage-focused alternatives often provide lower per-screen costs for basic signage functionality.
Security transparency: Some competitors publicly document SOC 2 or similar compliance and enterprise features such as SSO and audit logs; UPshow’s public documentation is less explicit on these topics.
Developer/API extensibility: Several alternatives publish APIs or developer documentation, enabling deeper integrations.

	UPshow	Yodeck	ScreenCloud
Starting Price	Entry-level per-screen monthly (QuickStart); other tiers are custom	Free option for a single screen; then low per-screen monthly tiers (Basic/Premium/Enterprise)	Entry per-screen monthly tiers with higher-priced Pro options; Enterprise pricing is custom for larger rollouts
Best For	Venues seeking both signage and entertainment/engagement functionality packaged together	Cost-effective signage deployments with clear per-screen pricing for small setups	Organizations needing broad integrations, dashboards, and enterprise rollout support
Key Strength	Venue-focused engagement and packaged content offerings	Low-cost options for single-screen and small deployments; transparent tiering	Integration options and enterprise rollout features (SSO, device management when available)
Key Weakness	Higher per-screen cost relative to basic signage tools; some customization and scheduling limitations; public security posture less explicit	Enterprise-grade features may require higher tiers	Higher per-screen cost than low-end signage tools

01Competitive Landscape

Narrative analysis

UPshow versus pure-signage CMS tools (Yodeck/OptiSigns/ScreenCloud): UPshow is oriented toward venues that require a combined entertainment and signage experience. Organizations that primarily need internal communications, dashboards, or a highly customizable design studio may find competitors more cost-effective or flexible.
UPshow versus Atmosphere TV: Atmosphere is oriented toward packaged entertainment content; UPshow positions itself as a managed platform where venue promotions and messaging are central.

Areas where competitors can be stronger

Price/performance: Several signage-focused alternatives often provide lower per-screen costs for basic signage functionality.
Security transparency: Some competitors publicly document SOC 2 or similar compliance and enterprise features such as SSO and audit logs; UPshow’s public documentation is less explicit on these topics.
Developer/API extensibility: Several alternatives publish APIs or developer documentation, enabling deeper integrations.

	UPshow	Yodeck	ScreenCloud
Starting Price	Entry-level per-screen monthly (QuickStart); other tiers are custom	Free option for a single screen; then low per-screen monthly tiers (Basic/Premium/Enterprise)	Entry per-screen monthly tiers with higher-priced Pro options; Enterprise pricing is custom for larger rollouts
Best For	Venues seeking both signage and entertainment/engagement functionality packaged together	Cost-effective signage deployments with clear per-screen pricing for small setups	Organizations needing broad integrations, dashboards, and enterprise rollout support
Key Strength	Venue-focused engagement and packaged content offerings	Low-cost options for single-screen and small deployments; transparent tiering	Integration options and enterprise rollout features (SSO, device management when available)
Key Weakness	Higher per-screen cost relative to basic signage tools; some customization and scheduling limitations; public security posture less explicit	Enterprise-grade features may require higher tiers	Higher per-screen cost than low-end signage tools

UPshow

01Competitive Landscape

Narrative analysis

Areas where competitors can be stronger

02Market Map

01Competitive Landscape

Narrative analysis

Areas where competitors can be stronger

02Market Map