Button

Name: Button
Brand: Button

Building a better way to do business in mobile.

Est 2013|Valuation $225.5M|Raised $64.3M|23 Ref Customers

LinkedIn 11K|Website|Web traffic 12K|FTEs 107|HQ New York, New York, US

MarketsAffiliate Marketing Mobile Attribution (MMP)

01Competitive Landscape

Top competitors selected for comparison

Given Button’s positioning (deep linking, routing, commerce optimization, affiliate/creator flows), representative alternatives include Branch and AppsFlyer. #### Structured comparison table | Aspect | Button | Branch | AppsFlyer | |---|---|---|---| | Starting Price | Not publicly listed; demo-based and sales-led | Public entry prices and published tiers for basic plans | Typically sales-led; not publicly published in the materials reviewed | | Targeted Use Cases | Affiliate/creator/publisher commerce flows requiring post-tap optimization and app routing (vendor positioning) | Broad deep linking, attribution, and link management with published pricing and self-serve options | Mobile attribution and measurement platform that includes deep linking as part of the attribution workflow | | Key Strength | Commerce-focused routing and post-tap outcome messaging (vendor-published) | Transparent packaging and documented link parameter options; self-serve onboarding possible | Broad attribution coverage and ecosystem integrations for multi-channel measurement | | Key Weakness | Limited independent review volume in public sources reviewed; vendor claims need verification | Can be perceived as complex or costly by some teams depending on needs | Deep linking and attribution complexity is a known category challenge; requires careful integration |

Narrative analysis: where alternatives may excel

- For buyers seeking transparent, self-serve pricing and quick experimentation, vendors that publish entry pricing and allow trialing may reduce procurement friction. - For organizations standardizing mobile attribution, an MMP-first approach that centralizes attribution and reporting may be a better fit. - For buyers focused on affiliate/creator commerce routing and destination optimization, a vendor messaging focused on post-tap commerce outcomes may align with those priorities, provided claims are validated.

Market share and adoption trends

No definitive market share numbers or adoption metrics were identified in the materials reviewed. Buyers should request customer lists, reference calls, and usage statistics during diligence.

01Competitive Landscape

Top competitors selected for comparison

Given Button’s positioning (deep linking, routing, commerce optimization, affiliate/creator flows), representative alternatives include Branch and AppsFlyer.

Structured comparison table

Aspect	Button	Branch	AppsFlyer
Starting Price	Not publicly listed; demo-based and sales-led	Public entry prices and published tiers for basic plans	Typically sales-led; not publicly published in the materials reviewed
Targeted Use Cases	Affiliate/creator/publisher commerce flows requiring post-tap optimization and app routing (vendor positioning)	Broad deep linking, attribution, and link management with published pricing and self-serve options	Mobile attribution and measurement platform that includes deep linking as part of the attribution workflow
Key Strength	Commerce-focused routing and post-tap outcome messaging (vendor-published)	Transparent packaging and documented link parameter options; self-serve onboarding possible	Broad attribution coverage and ecosystem integrations for multi-channel measurement
Key Weakness	Limited independent review volume in public sources reviewed; vendor claims need verification	Can be perceived as complex or costly by some teams depending on needs	Deep linking and attribution complexity is a known category challenge; requires careful integration

Narrative analysis: where alternatives may excel

For buyers seeking transparent, self-serve pricing and quick experimentation, vendors that publish entry pricing and allow trialing may reduce procurement friction.
For organizations standardizing mobile attribution, an MMP-first approach that centralizes attribution and reporting may be a better fit.
For buyers focused on affiliate/creator commerce routing and destination optimization, a vendor messaging focused on post-tap commerce outcomes may align with those priorities, provided claims are validated.

Market share and adoption trends

No definitive market share numbers or adoption metrics were identified in the materials reviewed. Buyers should request customer lists, reference calls, and usage statistics during diligence.