Crafted

Name: Crafted
Brand: Crafted
Rating: 4.6 (27 reviews)

Crafted drives attributable retail sales through localized influencer content at scale.

Est 2011|Raised $600K|24 Ref Customers

LinkedIn 1K|Website|Web traffic 9K|FTEs 12|HQ New York, New York, US

MarketsInfluencer Marketing Platforms

01Competitive Landscape

Narrative analysis

- Crafted vs Upfluence: The vendor's materials characterize Upfluence as stronger on platform breadth and e-commerce integrations but often sold via annual contracts with compensation negotiation handled by the brand. Crafted emphasizes a lower entry point and performance-based pricing in its materials. - Crafted vs GRIN/CreatorIQ: Those platforms are typically selected when brands require enterprise workflows, deeper integrations, and large-scale influencer CRM—particularly outside food & beverage retail. - Receipt verification differentiation: ConvertAI is presented by the vendor as a differentiator when linking creators/ads to receipts; many influencer platforms do not provide receipt-level attribution.

Adoption and market signals

Third-party indications point to the vendor being early-stage. That may imply product agility but also higher vendor risk compared with established suites.

	Crafted (vendor site)	Upfluence	GRIN
Starting Price	Published bundled and subscription pricing available from the vendor; advanced pricing depends on creator selection and CPM	Published annual contract pricing available from the vendor; actual pricing requires a vendor quote	Custom / quote-based pricing (public pricing is not typically transparent)
Primary Fit	CPG brands focused on retail velocity, hyper-local targeting, and receipt-verified measurement	Brands seeking a broader influencer platform with e-commerce integrations and influencer database tooling	Brands seeking a mature influencer CRM and integrations, often for DTC/ecommerce use cases
Key Strength	Retail-oriented workflows (product reimbursement, rebate/receipt capture), pre-set CPM-based creator pricing, emphasis on speed	Established platform, multi-industry support, broader tooling (per public descriptions)	Deep creator management workflows and influencer relationship management
Key Weakness	Limited public security/compliance disclosures; narrower vertical emphasis; limited presence on major B2B review sites	Annual contracts can create a higher commitment barrier; negotiation is vendor-dependent	Less emphasis on receipt verification and retail attribution compared with Crafted

01Competitive Landscape

Narrative analysis

Crafted vs Upfluence: The vendor's materials characterize Upfluence as stronger on platform breadth and e-commerce integrations but often sold via annual contracts with compensation negotiation handled by the brand. Crafted emphasizes a lower entry point and performance-based pricing in its materials.
Crafted vs GRIN/CreatorIQ: Those platforms are typically selected when brands require enterprise workflows, deeper integrations, and large-scale influencer CRM—particularly outside food & beverage retail.
Receipt verification differentiation: ConvertAI is presented by the vendor as a differentiator when linking creators/ads to receipts; many influencer platforms do not provide receipt-level attribution.

Adoption and market signals

Third-party indications point to the vendor being early-stage. That may imply product agility but also higher vendor risk compared with established suites.

	Crafted (vendor site)	Upfluence	GRIN
Starting Price	Published bundled and subscription pricing available from the vendor; advanced pricing depends on creator selection and CPM	Published annual contract pricing available from the vendor; actual pricing requires a vendor quote	Custom / quote-based pricing (public pricing is not typically transparent)
Primary Fit	CPG brands focused on retail velocity, hyper-local targeting, and receipt-verified measurement	Brands seeking a broader influencer platform with e-commerce integrations and influencer database tooling	Brands seeking a mature influencer CRM and integrations, often for DTC/ecommerce use cases
Key Strength	Retail-oriented workflows (product reimbursement, rebate/receipt capture), pre-set CPM-based creator pricing, emphasis on speed	Established platform, multi-industry support, broader tooling (per public descriptions)	Deep creator management workflows and influencer relationship management
Key Weakness	Limited public security/compliance disclosures; narrower vertical emphasis; limited presence on major B2B review sites	Annual contracts can create a higher commitment barrier; negotiation is vendor-dependent	Less emphasis on receipt verification and retail attribution compared with Crafted