Power

Name: Power
Brand: Power

AI Native

Power was acquired by Marqeta (NASDAQ: MQ) in February 2023.

Est 2021|Valuation $221.9M|Raised $321.1M

LinkedIn 2K|Website|FTEs 93|HQ New York, New York, US

01Competitive Landscape

Narrative analysis

- Marqeta (parent ecosystem): Marqeta provides end-to-end issuing and has publicly described credit issuing capabilities enhanced by the vendor integration. Organizations evaluating the vendor’s proposition should consider contracting and commercial terms with Marqeta where relevant. - Highnote: positions itself as a unified embedded finance platform with publicly available documentation and broader platform messaging. - Stripe Issuing: offers detailed documentation and integration with the broader Stripe ecosystem; prospective buyers should assess pricing models and potential metered add‑ons.

Adoption trends / market signals

The acquisition and subsequent product integration indicate a broader market trend of larger issuing‑platform vendors building or acquiring consumer credit program management capabilities. Organizations should evaluate whether an integrated product aligns with their procurement and platform governance preferences.

	Power (usepower.com)	Stripe Issuing	Lithic
Starting Price	Not publicly listed; engagement typically begins with a demo or sales discussion	Vendor publishes baseline pricing, though some issuing arrangements are sales-led	Not published as self-serve; pricing engagement is typically sales-led
Most suitable for	Brands seeking embedded, white‑labeled credit card programs with rewards and reporting; many capabilities are now available through Marqeta	Organizations already using Stripe that want issuing integrated with the Stripe payments ecosystem	API-first issuing teams prioritizing controls, auth rules, and developer-first tooling
Key strength	Focus on credit program management and rewards functionality, with a mobile SDK offering	Broad payments ecosystem and extensive developer documentation	Issuing controls and real-time program control primitives for developers
Key weakness	Sparse third‑party reviews; limited publicly available security attestations; product and contracting ambiguity following acquisition	Some users report pricing complexity and sales/support friction for certain setups (anecdotal)	Less out‑of‑the‑box loyalty/rewards positioning than platforms oriented at credit program managers

01Competitive Landscape

Narrative analysis

Marqeta (parent ecosystem): Marqeta provides end-to-end issuing and has publicly described credit issuing capabilities enhanced by the vendor integration. Organizations evaluating the vendor’s proposition should consider contracting and commercial terms with Marqeta where relevant.
Highnote: positions itself as a unified embedded finance platform with publicly available documentation and broader platform messaging.
Stripe Issuing: offers detailed documentation and integration with the broader Stripe ecosystem; prospective buyers should assess pricing models and potential metered add‑ons.

Adoption trends / market signals

The acquisition and subsequent product integration indicate a broader market trend of larger issuing‑platform vendors building or acquiring consumer credit program management capabilities. Organizations should evaluate whether an integrated product aligns with their procurement and platform governance preferences.

	Power (usepower.com)	Stripe Issuing	Lithic
Starting Price	Not publicly listed; engagement typically begins with a demo or sales discussion	Vendor publishes baseline pricing, though some issuing arrangements are sales-led	Not published as self-serve; pricing engagement is typically sales-led
Most suitable for	Brands seeking embedded, white‑labeled credit card programs with rewards and reporting; many capabilities are now available through Marqeta	Organizations already using Stripe that want issuing integrated with the Stripe payments ecosystem	API-first issuing teams prioritizing controls, auth rules, and developer-first tooling
Key strength	Focus on credit program management and rewards functionality, with a mobile SDK offering	Broad payments ecosystem and extensive developer documentation	Issuing controls and real-time program control primitives for developers
Key weakness	Sparse third‑party reviews; limited publicly available security attestations; product and contracting ambiguity following acquisition	Some users report pricing complexity and sales/support friction for certain setups (anecdotal)	Less out‑of‑the‑box loyalty/rewards positioning than platforms oriented at credit program managers

Power

01Competitive Landscape

Narrative analysis

Adoption trends / market signals

02Market Map

01Competitive Landscape

Narrative analysis

Adoption trends / market signals

02Market Map