ViewLift is an end-to-end OTT streaming platform that provides the core infrastructure needed to launch and operate branded streaming services across web, mobile, and connected TV devices. Its positioning emphasizes speed-to-launch (deployments in weeks for template-based projects), multi-device distribution, monetization support (SVOD/AVOD/TVOD/hybrids), content management (CMS), analytics, and content protection (token authentication and DRM).
Key functional building blocks (as described by ViewLift):
- Video CMS (library management, metadata, ingest/transcoding workflows)
- App CMS / templated apps and UI customization (vendor-reported customization options)
- Distribution to multiple platforms (e.g., Apple TV, Roku, Fire TV, Smart TVs, mobile)
- Monetization options (SVOD/AVOD/TVOD/PPV/TV Everywhere and hybrid models)
- Data/analytics and personalization features