Virtuous
Growing global generosity by helping nonprofits better connect with and inspire their supporters.
Growing global generosity by helping nonprofits better connect with and inspire their supporters.
Published Oct 2, 2026
The vendor has reported a large customer base and rapid revenue growth in recent years; these figures are vendor-reported and were not independently audited in the sources reviewed.
| Starting Price | Quote-based (not published) | Published entry pricing at low hundreds/month (annual billing) | Custom quote; third-party guides list higher starting points for planning purposes |
| Best suited for | Organizations seeking a CRM plus automation and fundraising workflows; mid-market to mid-enterprise | Organizations prioritizing donor retention with clearer entry pricing; small-to-mid market | Larger or established organizations needing deep legacy nonprofit functionality and a broad ecosystem |
| Key Strength | Integrated platform approach with automation and modern hosting infrastructure; a broad nonprofit CRM feature set | Pricing transparency and a simpler entry option; broad nonprofit adoption | Mature feature depth, entrenched adoption, and a large partner ecosystem |
| Key Weakness | Variability in support quality reported by community, complexity, opaque pricing, potential add-on confusion | May require add-ons for advanced enterprise scenarios; still sales-led for some bundles | Can be expensive and complex; usability and reporting issues reported by some users |