Vsblty

Name: Vsblty
Brand: Vsblty

VSBLTY provides computer-vision software that delivers in-store audience measurement and digital-display personalization for retail media, together with camera-based security analytics including weapons detection and person-of-interest matching.

Est 2015|Valuation $6.7M|Raised $27.8M|6 Ref Customers

LinkedIn 7K|Web traffic 3K|FTEs 32

Where VSBLTY appears differentiated: - The product set combines display/content management, in-store computer-vision measurement, and security analytics into a single vendor offering. - The vendor emphasizes edge inference and a hybrid edge/cloud architecture to support low-latency analytics. Where competitors may be stronger: - Dedicated DOOH ad-tech platforms have deeper integrations into programmatic ecosystems and broader inventory scale. - Digital signage CMS vendors often provide simpler deployments, clearer entry-level pricing, and broader SMB adoption. Pricing comparison (practical note): - VSBLTY’s public pricing is opaque. Many signage vendors publish entry-level pricing, but large-scale retail media deployments typically require custom commercial terms regardless of vendor.

01Competitive Landscape

Narrative analysis

Where VSBLTY appears differentiated:

The product set combines display/content management, in-store computer-vision measurement, and security analytics into a single vendor offering.
The vendor emphasizes edge inference and a hybrid edge/cloud architecture to support low-latency analytics.

Where competitors may be stronger:

Dedicated DOOH ad-tech platforms have deeper integrations into programmatic ecosystems and broader inventory scale.
Digital signage CMS vendors often provide simpler deployments, clearer entry-level pricing, and broader SMB adoption.

Pricing comparison (practical note):

VSBLTY’s public pricing is opaque. Many signage vendors publish entry-level pricing, but large-scale retail media deployments typically require custom commercial terms regardless of vendor.

	VSBLTY	Spectrio	Vistar Media
Starting Price	Not publicly listed (contact vendor)	Public reseller examples for SMB pricing exist	Not published as a standard SaaS list price; CPM marketplace model common
Best For	Organizations seeking combined computer-vision analytics with display experiences and optional security analytics	Businesses needing a digital signage CMS and managed signage services	Advertisers and agencies buying DOOH programmatically at scale
Key Strength	Integrated edge/cloud computer-vision analytics combined with display management and a security analytics module	Mature signage CMS and managed services with SMB/midmarket focus	Programmatic DOOH marketplace and inventory scale
Key Weakness	Limited public independent reviews; biometric governance concerns; pricing opacity	Not designed for in-store facial recognition or weapons detection	Not a specialized in-store personalization and CV measurement platform

Vsblty

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map