Fortis

Name: Fortis
Brand: Fortis
Rating: 4.6 (138 reviews)

The leader in integrated payments for software providers.

Est 2009|Raised $20M

LinkedIn 35K|Website|Web traffic 95K|FTEs 655|HQ Plano, Texas, US

01Competitive Landscape

Narrative analysis

- Differentiation: Fortis emphasizes running POS capabilities on a card terminal as a way to reduce additional hardware when compatible terminals and acquirers are available. - Where alternatives excel: - Square often provides straightforward onboarding and more transparent published pricing in its core markets. - Toast provides deeper restaurant-specific operational tooling. - Lightspeed generally offers stronger multi-location inventory and reporting capabilities. - Customer evidence: Fortis has fewer globally visible discussions than major POS brands; most accessible sentiment is via platform reviews (e.g., G2) rather than extensive community threads.

	Fortis (vendor product pages)	Square POS	Toast POS
Starting Price	SmartPOS and Table Pay: published annual per-device/product pricing available from the vendor	Free tiers available; fees are primarily processing-led and vary by product; published fee schedules exist in supported markets	Typically subscription + processing; pricing often quote-based depending on package
Best for	UAE SMEs seeking a terminal-native POS combined with payment processing and basic cloud features	SMBs wanting quick setup, published pricing/fees, and an extensible ecosystem in supported markets	Restaurants needing hospitality-focused workflows and higher throughput support
Key Strengths	Designed to run on existing acquiring terminals (notably Network International); integrates POS and payments on a single device	Published documentation on fees and broader add-ons in core markets; simple onboarding for supported geographies	Restaurant operational features and throughput-oriented tools
Key Weakness	Public security and compliance information is not prominent; reporting and advanced features may lag; ecosystem breadth is unclear	Some regions report pricing and service variation issues; vendor dependence can be a concern	Costs can be significant; contracts and processing commitments can be complex

01Competitive Landscape

Narrative analysis

Differentiation: Fortis emphasizes running POS capabilities on a card terminal as a way to reduce additional hardware when compatible terminals and acquirers are available.
Where alternatives excel:
- Square often provides straightforward onboarding and more transparent published pricing in its core markets.
- Toast provides deeper restaurant-specific operational tooling.
- Lightspeed generally offers stronger multi-location inventory and reporting capabilities.
Customer evidence: Fortis has fewer globally visible discussions than major POS brands; most accessible sentiment is via platform reviews (e.g., G2) rather than extensive community threads.

	Fortis (vendor product pages)	Square POS	Toast POS
Starting Price	SmartPOS and Table Pay: published annual per-device/product pricing available from the vendor	Free tiers available; fees are primarily processing-led and vary by product; published fee schedules exist in supported markets	Typically subscription + processing; pricing often quote-based depending on package
Best for	UAE SMEs seeking a terminal-native POS combined with payment processing and basic cloud features	SMBs wanting quick setup, published pricing/fees, and an extensible ecosystem in supported markets	Restaurants needing hospitality-focused workflows and higher throughput support
Key Strengths	Designed to run on existing acquiring terminals (notably Network International); integrates POS and payments on a single device	Published documentation on fees and broader add-ons in core markets; simple onboarding for supported geographies	Restaurant operational features and throughput-oriented tools
Key Weakness	Public security and compliance information is not prominent; reporting and advanced features may lag; ecosystem breadth is unclear	Some regions report pricing and service variation issues; vendor dependence can be a concern	Costs can be significant; contracts and processing commitments can be complex

Fortis

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map