When I Work

Name: When I Work
Brand: When I Work

We’re on a mission to make shift work awesome.

Est 2010|Valuation $120M|Raised $337.7M|26 Ref Customers

LinkedIn 11K|Web traffic 2.3M|FTEs 198|HQ Minneapolis, Minnesota, US

MarketsTime, Attendance, & Leave Management

01Competitive Landscape

Narrative analysis

Where When I Work tends to perform well - Ease of use and relatively fast adoption: consistently noted in reviews across platforms. - Shift-worker communication: integrated chat and schedule-based notifications are central to the product. - SMB-friendly entry pricing: the per-user starting price is lower than some competitors’ per-user tiers. Where competitors may be stronger - Deputy: Positions itself around automation, labor optimization, and forecasting; may be a better fit for organizations requiring deeper labor analytics and controls, at a higher per-user cost. - Homebase: Per-location pricing can be advantageous for scenarios with high employee counts per location (for example, multi-station restaurants). Pricing comparison: value vs. scale - When I Work is attractive for smaller teams because of the low per-user entry cost. - At scale (many employees), per-location models or suite vendors may provide better cost efficiency depending on included features and integrations. Market adoption signals - Press coverage and investor activity indicate sustained market interest. - Independent status aggregators report incidents in recent years; these should be treated as directional signals and validated against vendor incident logs and SLAs during diligence.

	When I Work	Deputy	Homebase
Starting Price	Low per-user starting price (tiered per-user model; vendor comparison)	Higher per-user starting price (per Deputy pricing page)	Free basic tier available; paid per-location tiers for expanded functionality (per Homebase pricing page)
Suitable For	SMBs needing mobile-first scheduling, basic time clock, and team messaging	Organizations needing deeper automation, forecasting, and enterprise controls	Location-based service businesses seeking predictable per-location costs, especially with higher headcount per site
Key Strength	Low entry per-user cost; focused scheduling and messaging features	Advanced automation, forecasting, labor optimization, and enterprise plan constructs	Per-location pricing can be cost-effective for large teams at a single site; strong SMB packaging
Key Weakness	Review-reported reliability, notification, and GPS concerns; per-user costs may scale up	Can become expensive with add-ons; per-user pricing can escalate	Feature depth varies by tier; payroll/HR add-ons can complicate pricing

01Competitive Landscape

Narrative analysis

Where When I Work tends to perform well

Ease of use and relatively fast adoption: consistently noted in reviews across platforms.
Shift-worker communication: integrated chat and schedule-based notifications are central to the product.
SMB-friendly entry pricing: the per-user starting price is lower than some competitors’ per-user tiers.

Where competitors may be stronger

Deputy: Positions itself around automation, labor optimization, and forecasting; may be a better fit for organizations requiring deeper labor analytics and controls, at a higher per-user cost.
Homebase: Per-location pricing can be advantageous for scenarios with high employee counts per location (for example, multi-station restaurants).

Pricing comparison: value vs. scale

When I Work is attractive for smaller teams because of the low per-user entry cost.
At scale (many employees), per-location models or suite vendors may provide better cost efficiency depending on included features and integrations.

Market adoption signals

Press coverage and investor activity indicate sustained market interest.
Independent status aggregators report incidents in recent years; these should be treated as directional signals and validated against vendor incident logs and SLAs during diligence.

	When I Work	Deputy	Homebase
Starting Price	Low per-user starting price (tiered per-user model; vendor comparison)	Higher per-user starting price (per Deputy pricing page)	Free basic tier available; paid per-location tiers for expanded functionality (per Homebase pricing page)
Suitable For	SMBs needing mobile-first scheduling, basic time clock, and team messaging	Organizations needing deeper automation, forecasting, and enterprise controls	Location-based service businesses seeking predictable per-location costs, especially with higher headcount per site
Key Strength	Low entry per-user cost; focused scheduling and messaging features	Advanced automation, forecasting, labor optimization, and enterprise plan constructs	Per-location pricing can be cost-effective for large teams at a single site; strong SMB packaging
Key Weakness	Review-reported reliability, notification, and GPS concerns; per-user costs may scale up	Can become expensive with add-ons; per-user pricing can escalate	Feature depth varies by tier; payroll/HR add-ons can complicate pricing