Because this is a portfolio, ICP varies by sub-product:
UpToDate (clinical reference/CDS)
- Company size: mid-to-large provider organizations (community hospitals to academic centers), as well as clinics and large groups.
- Users: physicians, advanced practice providers, residents, and pharmacists (varies by licensing).
- Strong fit when the organization requires a standardized, evidence-based reference embedded in EHRs and values curated topic reviews and continuing education workflows.
Medi-Span (drug data/pricing)
- Company size: PBMs, payers, pharmacy chains, health IT vendors, government, and compliance-driven programs.
- Strong fit when standardized drug product identifiers, classifications, and pricing benchmarks with predictable update cadence are required.
Emmi / Patient Engagement
- Company size: hospitals, health systems, and payers seeking scalable patient education workflows across episodes of care.