Wombat Security Technologies

Name: Wombat Security Technologies
Brand: Wombat Security Technologies
Rating: 4.6 (378 reviews)

Proofpoint Security Awareness Training has moved. Get updates about Security Awareness Training at www.proofpoint.com

Est 2008|Valuation $225.4M|Raised $11M|7 Ref Customers

LinkedIn 7K|Website|FTEs 220|HQ Pittsburgh, Pennsylvania, US

MarketsSecurity Awareness & Training

01Competitive Landscape

Narrative competitive analysis

Where the Proofpoint/Wombat lineage tends to be relatively stronger:

Use of real-world phishing attempts and threat-informed simulation material is frequently cited as a differentiator in user feedback.
Operational alignment may be advantageous where organizations already run Proofpoint email security and seek consolidated vendor management.

Where competitors can be stronger:

KnowBe4: public pricing transparency and an extensive content marketplace are frequently cited benefits.
Mimecast: consolidation and simpler integration for organizations already using Mimecast for email security.

Pricing disclosure differences can affect initial vendor shortlisting. Sales-quoted products require vendor engagement for budget estimates compared with vendors that publish MSRP.

Where the Proofpoint/Wombat lineage tends to be relatively stronger: - Use of real-world phishing attempts and threat-informed simulation material is frequently cited as a differentiator in user feedback. - Operational alignment may be advantageous where organizations already run Proofpoint email security and seek consolidated vendor management. Where competitors can be stronger: - KnowBe4: public pricing transparency and an extensive content marketplace are frequently cited benefits. - Mimecast: consolidation and simpler integration for organizations already using Mimecast for email security. Pricing disclosure differences can affect initial vendor shortlisting. Sales-quoted products require vendor engagement for budget estimates compared with vendors that publish MSRP.

	Wombat Security (now Proofpoint ZenGuide/PSAT)	KnowBe4 SAT	Mimecast Awareness Training
Starting Price	Sales-quoted; not publicly listed	Public MSRP published; per-seat, annual pricing is available	Not consistently public; third-party estimates vary
Typical Fit	Organizations already invested in the Proofpoint ecosystem; those seeking simulations informed by threat intelligence	Broad SMB-to-enterprise adoption; buyers who value clear tiering and an extensive content marketplace	Organizations standardized on Mimecast for email security seeking consolidation
Key Strength	Alignment with Proofpoint threat intelligence and emphasis on realistic, attack-informed simulations (per review summaries)	Transparent tier structure and widely published pricing; large content marketplace	Consolidation benefits for Mimecast-centric environments
Key Weakness	Reported administrative UX limitations, constraints on some customizations, and potential pricing as an add-on	Cost escalation with add-ons; content quality and relevance vary by library selection	Historical platform limits reported by some customers; feature sets evolve over time