Woomio
Helping Marketers Grow With Social Creators | Powered by Kolsquare, Europe’s #1 Influencer Marketing Technology.
Est 2013|Valuation $17.9M|Raised $12M
Helping Marketers Grow With Social Creators | Powered by Kolsquare, Europe’s #1 Influencer Marketing Technology.
Published Sep 26, 2026
| Starting Price | Not clearly public for Woomio; domain redirects to Kolsquare login | Not publicly listed (sales-led; pricing page is package-based without numbers) | Entry-level plans are available with higher-tier options in the hundreds-per-month range |
| Best For | Nordic-centric influencer programs; teams transitioning into the Kolsquare ecosystem | Brands building/scaling creator programs with operational workflows | Partnership programs spanning affiliates and creators; companies needing marketplace and tracking |
| Key Strength | Established Nordic footprint; historically quick engagement-rate checks reported by at least one user; integrated into Kolsquare ecosystem | Creator program operations (CRM/workflows), enterprise-focused influencer operations | Broad partnership infrastructure (tracking, contracting, marketplace), scalable beyond influencer-only use cases |
| Key Weakness | Very limited public reviews; unclear standalone roadmap post-acquisition; potential migration/continuity risk | Pricing not transparent publicly; may be complex for small teams | Influencer-specific discovery and analytics depth may be less specialized than pure influencer platforms |
Woomio vs Kolsquare: Operationally, Woomio appears to be consolidated into Kolsquare’s influencer marketing offerings. Evaluators should review Kolsquare’s current modules to determine which features remain from the legacy Woomio product and which are native to Kolsquare.
Woomio vs GRIN: GRIN is used for creator program operations with sales-led pricing. From limited review evidence, Woomio’s historical, user-reported strengths include faster engagement-rate checks and a historically available free base offering for certain tasks.
Woomio vs impact.com: impact.com provides partnership infrastructure that covers affiliates and creators with more transparent entry pricing. Organizations focused on broad partnership tracking and payments may prefer a platform oriented to partnerships over a pure influencer discovery/listening solution.