Opal

Name: Opal
Brand: Opal
Rating: 4.1 (264 reviews)

Opal is a marketing planning and collaboration platform that centralizes campaign plans, calendars, and approvals, provides channel-aware content previews, and links strategic intent to tactical deliverables.

Est 2011|28 Ref Customers

LinkedIn 12K|Website|FTEs 141|HQ Portland, Oregon, US

MarketsMarketing Work Management

01Competitive Landscape

Narrative analysis

Opal vs Asana: Asana is a horizontal work management platform with broad automation and integrations across functions. Opal focuses on marketing-specific planning artifacts and calendar-centric views, which may require additional governance and training to realize value.
Opal vs Planable: Planable is oriented toward social and content approval workflows, with simpler onboarding and transparent pricing for small teams. Opal targets broader enterprise planning visibility and connecting strategic artifacts across teams.
Opal vs Sprinklr: Sprinklr tends to offer an extensive social suite (listening, engagement, analytics). Opal focuses on planning and coordination; Sprinklr may be preferable when an organization requires end-to-end social customer engagement and analytics in a single platform.

- Opal vs Asana: Asana is a horizontal work management platform with broad automation and integrations across functions. Opal focuses on marketing-specific planning artifacts and calendar-centric views, which may require additional governance and training to realize value. - Opal vs Planable: Planable is oriented toward social and content approval workflows, with simpler onboarding and transparent pricing for small teams. Opal targets broader enterprise planning visibility and connecting strategic artifacts across teams. - Opal vs Sprinklr: Sprinklr tends to offer an extensive social suite (listening, engagement, analytics). Opal focuses on planning and coordination; Sprinklr may be preferable when an organization requires end-to-end social customer engagement and analytics in a single platform.

	Opal	Asana	Planable
Starting Price	Not publicly listed by vendor; enterprise pricing available from the vendor	Free tier available; published per-user pricing available from the vendor	Free tier available; published workspace pricing available from the vendor
Primary Use Case	Marketing planning, calendars, approvals, linking strategy to execution	General work management across functions; broad integrations and automation	Social/content collaboration with approvals for teams and agencies (workspace-per-client model)
Key Strength	Planning artifacts and calendar visibility tailored to marketing workflows; channel-aware previews	Breadth of project management features, integrations, and automation	Simple approvals and collaboration for social content; transparent pricing at small scale
Key Weakness	Adoption and learning curve; approval workflow complexity; opaque pricing	Pricing per seat and some limitations for marketing-specific workflows	Less of an enterprise system for comprehensive marketing planning; can be costly at scale across many workspaces