| Starting price | Published unlimited-plan pricing available from the vendor (monthly and annual options listed) | Core plan available; published subscription pricing available from the vendor (annual and monthly options listed) | Published subscription pricing available from the vendor (annual and monthly options listed) |
| Primary users | Cost-conscious buyers who require extended licensing and high download volumes; small teams and freelancers | Creators who need a broad set of digital assets beyond photos (templates, fonts, video, etc.) | Buyers needing extensive catalog scale and enterprise procurement support |
| Key advantages | Lower price point; emphasis on extended licensing and a limited indemnity/guarantee in terms | Broad range of asset types and integrated creative tools; established subscription UX | Very large catalog and mature licensing ecosystem; enterprise-grade procurement familiarity |
| Key limitations | Public reputational issues regarding copyright enforcement communications; limited public security/compliance documentation; reported search and quality concerns | Limitations on certain AI-generated content policies introduced in early 2026; plan complexity for some users | Generally higher cost; can be expensive at scale |