Yello

Name: Yello
Brand: Yello.co
Rating: 4.3 (131 reviews)

Connecting every step of the recruiting process.

Est 2008|Valuation $136M|Raised $110.2M|50 Ref Customers

LinkedIn 12K|Web traffic 672K|FTEs 138|HQ Chicago, Illinois, US

MarketsSourcing & Recruitment Marketing

01Competitive Landscape

Narrative analysis

- Yello differs from Handshake in that Handshake functions as a network/marketplace providing employer access to student profiles and messaging, while Yello focuses on campus recruiting operations such as events, workflows, and scheduling and integrates with an ATS. - Avature, Symphony Talent (SmashFly), and Beamery are broader CRM and talent lifecycle platforms that may be selected when an organization prefers one CRM across all hiring segments. Yello may be preferred when campus recruiting volume and distinct processes justify a dedicated campus-focused solution. - Brazen and similar vendors are more specialized in chat-first engagement and virtual events; organizations prioritizing conversational event engagement may evaluate those vendors alongside Yello.

Adoption trends (what’s publicly evidenced)

The vendor has published claims about serving large enterprise customers and maintaining an international presence; these are vendor-published and should be validated through customer lists or references during procurement.

	Yello	Handshake	Avature
Starting Price	Not publicly listed (custom quote)	Basic plan free; paid plans vary; premium generally annual & quote-based	Typically enterprise quote-based
Best For	Enterprise early-talent/campus recruiting workflows (events, CRM, scheduling, ROI)	Employers seeking access to Handshake’s early-talent network and messaging; schools' ecosystem	Enterprises seeking a highly configurable CRM/ATS platform across multiple hiring types
Key Strength	Campus-specific operational workflows, events, scheduling, WayUp sourcing, and a FedRAMP government offering	Large student/early talent marketplace; employer access to candidate profiles and messaging	High configurability and broad enterprise features for multiple hiring segments
Key Weakness	Mixed feedback on UI, reporting, and emailing; pricing is not publicly listed and may require significant configuration	Some complaints reported about billing/cancellation practices on review sites; premium pricing details can be opaque	Complexity and implementation effort; may be larger in scope than needed for campus-only use

01Competitive Landscape

Narrative analysis

Yello differs from Handshake in that Handshake functions as a network/marketplace providing employer access to student profiles and messaging, while Yello focuses on campus recruiting operations such as events, workflows, and scheduling and integrates with an ATS.
Avature, Symphony Talent (SmashFly), and Beamery are broader CRM and talent lifecycle platforms that may be selected when an organization prefers one CRM across all hiring segments. Yello may be preferred when campus recruiting volume and distinct processes justify a dedicated campus-focused solution.
Brazen and similar vendors are more specialized in chat-first engagement and virtual events; organizations prioritizing conversational event engagement may evaluate those vendors alongside Yello.

Adoption trends (what’s publicly evidenced)

The vendor has published claims about serving large enterprise customers and maintaining an international presence; these are vendor-published and should be validated through customer lists or references during procurement.

	Yello	Handshake	Avature
Starting Price	Not publicly listed (custom quote)	Basic plan free; paid plans vary; premium generally annual & quote-based	Typically enterprise quote-based
Best For	Enterprise early-talent/campus recruiting workflows (events, CRM, scheduling, ROI)	Employers seeking access to Handshake’s early-talent network and messaging; schools' ecosystem	Enterprises seeking a highly configurable CRM/ATS platform across multiple hiring types
Key Strength	Campus-specific operational workflows, events, scheduling, WayUp sourcing, and a FedRAMP government offering	Large student/early talent marketplace; employer access to candidate profiles and messaging	High configurability and broad enterprise features for multiple hiring segments
Key Weakness	Mixed feedback on UI, reporting, and emailing; pricing is not publicly listed and may require significant configuration	Some complaints reported about billing/cancellation practices on review sites; premium pricing details can be opaque	Complexity and implementation effort; may be larger in scope than needed for campus-only use