Yext

Name: Yext
Brand: Yext
Rating: 3.8 (1584 reviews)

Yext is a B2B digital presence platform that centralizes authoritative business facts in a Knowledge Graph, synchronizes listings and structured data across publisher networks and owned properties, and provides site search and reputation workflows for multi-location organizations.

Est 2006|Valuation $727.5M|Raised $432.4M|80 Ref Customers

LinkedIn 386K|Web traffic 518K|FTEs 1,120|HQ New York, New York, US

MarketsLegal Research Search Engine Optimization (SEO) Tools Review Management

01Competitive Landscape

Narrative analysis

Areas where Yext shows strength - Scale and centralization: many reviewers note the ability to manage large numbers of listings from one interface. - Platform breadth: combined capabilities across listings, reviews, pages, and search can reduce the number of distinct tools used by an enterprise. Where alternatives can be stronger - Cost and pricing transparency: competitors like BrightLocal and Moz Local publish clearer starting prices and simpler purchase models. - Simplicity for smaller teams: some competitors provide easier deployment for organizations with fewer locations or simpler needs. - Avoiding dependency: certain competitors emphasize ownership/permanence of credentials and manual export options. Customer comparisons - Some reviewers have evaluated switching to competitors such as Chatmeter, and practitioner discussions frequently compare outcomes to Moz Local-type services for indexing and citation relevance. Market adoption signals - Review volume and category placement on review sites suggest meaningful adoption of Yext in listings, reputation, and search categories within B2B marketplaces.

	Yext	BrightLocal	Moz Local
Starting Price	Often sales-led; third-party summaries list example entry-level to higher-tier pricing depending on packaging and location counts	Published, tiered subscription plans with transparent entry-level options	Published tiered plans aimed at small and mid-market listings needs
Suitable For	Enterprise / multi-location organizations needing centralized governance and broad syndication	SMBs/agencies seeking transparent pricing, rank tracking, and citation management	SMBs and mid-market organizations seeking simpler listings management with clearer pricing
Key Strength	Publisher network reach and centralized data model; enterprise governance and multiple product modules	Cost transparency; local SEO tool suite and pay-as-you-go citation options	Low entry friction and straightforward listings functionality for smaller location counts
Key Weakness	Reported high cost, platform complexity, and support variability; potential dependency risk	May lack deep enterprise governance features and require more manual operations at very large scale	May be less feature-rich for enterprise governance and integrated review/search modules

01Competitive Landscape

Narrative analysis

Areas where Yext shows strength

Scale and centralization: many reviewers note the ability to manage large numbers of listings from one interface.
Platform breadth: combined capabilities across listings, reviews, pages, and search can reduce the number of distinct tools used by an enterprise.

Where alternatives can be stronger

Cost and pricing transparency: competitors like BrightLocal and Moz Local publish clearer starting prices and simpler purchase models.
Simplicity for smaller teams: some competitors provide easier deployment for organizations with fewer locations or simpler needs.
Avoiding dependency: certain competitors emphasize ownership/permanence of credentials and manual export options.

Customer comparisons

Some reviewers have evaluated switching to competitors such as Chatmeter, and practitioner discussions frequently compare outcomes to Moz Local-type services for indexing and citation relevance.

Market adoption signals

Review volume and category placement on review sites suggest meaningful adoption of Yext in listings, reputation, and search categories within B2B marketplaces.

	Yext	BrightLocal	Moz Local
Starting Price	Often sales-led; third-party summaries list example entry-level to higher-tier pricing depending on packaging and location counts	Published, tiered subscription plans with transparent entry-level options	Published tiered plans aimed at small and mid-market listings needs
Suitable For	Enterprise / multi-location organizations needing centralized governance and broad syndication	SMBs/agencies seeking transparent pricing, rank tracking, and citation management	SMBs and mid-market organizations seeking simpler listings management with clearer pricing
Key Strength	Publisher network reach and centralized data model; enterprise governance and multiple product modules	Cost transparency; local SEO tool suite and pay-as-you-go citation options	Low entry friction and straightforward listings functionality for smaller location counts
Key Weakness	Reported high cost, platform complexity, and support variability; potential dependency risk	May lack deep enterprise governance features and require more manual operations at very large scale	May be less feature-rich for enterprise governance and integrated review/search modules