Zeo Route Planner

Name: Zeo Route Planner
Brand: Zeo Route Planner
Rating: 4.7 (186 reviews)

Zeo helps to plan the shortest route possible for your drivers and track your fleet.

Est 2018|Raised $1.5M|1 Ref Customers

LinkedIn 4K|Web traffic 63K|FTEs 28|HQ Mountain View, California, US

MarketsSupply Chain Visibility

01Competitive Landscape

Narrative analysis

Zeo vs OptimoRoute - Vendor materials position OptimoRoute as offering deeper vehicle-spec customization while Zeo emphasizes ease of use and unlimited stops referenced in some channels. - OptimoRoute’s pricing is more consistently presented on a per-driver basis; Zeo’s pricing appears across multiple channels that require reconciliation. - Third-party comparisons suggest differing strengths: user experience and ease of onboarding versus configuration depth and navigation robustness. Zeo vs Circuit/Spoke - Circuit’s free route planner limits route size; Zeo’s mobile free tier defines limits differently (routes per month vs stops per route). Different free definitions affect product suitability for specific use cases. Zeo vs Route4Me / Onfleet - Route4Me and Onfleet are often positioned toward more operationally mature teams with stronger governance and analytics features. Pricing for those products may be higher, making Zeo an option for budget-conscious SMBs depending on requirements. Adoption trends / market presence - Zeo appears to have adoption among SMBs and presence in app stores and startup directories, indicating ecosystem visibility but not independently validating scale or revenue.

	Zeo Route Planner	OptimoRoute	Circuit (Route Planner / Circuit for Teams)
Starting Price	Mobile: free tier plus paid in‑app subscriptions (weekly/monthly/annual). Fleet plans are presented as per‑driver seat pricing with annual and monthly billing options.	Per‑driver monthly pricing billed annually; trial available.	Free route planner with limits on route size; paid team plans priced as a team subscription with included stop allowances.
Typical Fit	SMB fleets and drivers needing fast setup, multi-stop routing, tracking, proof of delivery, and some integrations.	Operations needing deeper configuration and planning features; commonly used by structured or larger fleets.	Individuals and teams that need dispatcher + driver app with delivery workflow features; free plan limited for smaller routes.
Key Strength	Fast setup and multi-stop optimization for SMB scenarios; combined mobile and web presence; API/webhook capabilities are referenced.	More extensive planning features and configuration depth.	Clear stops-included packaging for teams and established delivery-team workflow capabilities.
Key Weakness	Limited public security/compliance documentation; support responsiveness concerns in reviews; mapping/pin accuracy issues reported; pricing information varies across vendor surfaces.	Costs scale with drivers and may be more complex to configure than simpler tools.	Free plan limits route size; team costs can increase depending on stop allowances.

01Competitive Landscape

Narrative analysis

Zeo vs OptimoRoute

Vendor materials position OptimoRoute as offering deeper vehicle-spec customization while Zeo emphasizes ease of use and unlimited stops referenced in some channels.
OptimoRoute’s pricing is more consistently presented on a per-driver basis; Zeo’s pricing appears across multiple channels that require reconciliation.
Third-party comparisons suggest differing strengths: user experience and ease of onboarding versus configuration depth and navigation robustness.

Zeo vs Circuit/Spoke

Circuit’s free route planner limits route size; Zeo’s mobile free tier defines limits differently (routes per month vs stops per route). Different free definitions affect product suitability for specific use cases.

Zeo vs Route4Me / Onfleet

Route4Me and Onfleet are often positioned toward more operationally mature teams with stronger governance and analytics features. Pricing for those products may be higher, making Zeo an option for budget-conscious SMBs depending on requirements.

Adoption trends / market presence

Zeo appears to have adoption among SMBs and presence in app stores and startup directories, indicating ecosystem visibility but not independently validating scale or revenue.

	Zeo Route Planner	OptimoRoute	Circuit (Route Planner / Circuit for Teams)
Starting Price	Mobile: free tier plus paid in‑app subscriptions (weekly/monthly/annual). Fleet plans are presented as per‑driver seat pricing with annual and monthly billing options.	Per‑driver monthly pricing billed annually; trial available.	Free route planner with limits on route size; paid team plans priced as a team subscription with included stop allowances.
Typical Fit	SMB fleets and drivers needing fast setup, multi-stop routing, tracking, proof of delivery, and some integrations.	Operations needing deeper configuration and planning features; commonly used by structured or larger fleets.	Individuals and teams that need dispatcher + driver app with delivery workflow features; free plan limited for smaller routes.
Key Strength	Fast setup and multi-stop optimization for SMB scenarios; combined mobile and web presence; API/webhook capabilities are referenced.	More extensive planning features and configuration depth.	Clear stops-included packaging for teams and established delivery-team workflow capabilities.
Key Weakness	Limited public security/compliance documentation; support responsiveness concerns in reviews; mapping/pin accuracy issues reported; pricing information varies across vendor surfaces.	Costs scale with drivers and may be more complex to configure than simpler tools.	Free plan limits route size; team costs can increase depending on stop allowances.