Zero

Name: Zero
Brand: Zero

AI Native

CRM for AI-native GTM teams

Est 2024|Raised $13M|14 Ref Customers

LinkedIn 6K|Web traffic 5K|FTEs 12|HQ Helsinki, FI181, FI

MarketsOutreach Automation Sales Engagement Platforms (SEP)

01Competitive Landscape

Narrative analysis

Zero vs Salesforce: The vendor differentiates Zero based on automated workflows and consolidation of prospecting, outreach, and CRM. Salesforce provides enterprise-grade controls, a broad marketplace of integrations, and a longer track record, at the cost of higher complexity and administrative requirements.
Zero vs Close: Close competes on simplicity and built-in execution (calling/SMS) with transparent pricing. Zero’s stated value proposition emphasizes deeper automation and unified data/enrichment, but the vendor must demonstrate reliability and deliverability at scale.

- Zero vs Salesforce: The vendor differentiates Zero based on automated workflows and consolidation of prospecting, outreach, and CRM. Salesforce provides enterprise-grade controls, a broad marketplace of integrations, and a longer track record, at the cost of higher complexity and administrative requirements. - Zero vs Close: Close competes on simplicity and built-in execution (calling/SMS) with transparent pricing. Zero’s stated value proposition emphasizes deeper automation and unified data/enrichment, but the vendor must demonstrate reliability and deliverability at scale.

Market adoption trends

Zero appears early-stage following a pre-seed funding announcement. Procurement and technical evaluation teams should assume higher roadmap volatility and more active product iteration than with mature CRM vendors.

	Zero (zero.inc)	Salesforce Sales Cloud	Close CRM
Starting Price	Not publicly listed (demo-first)	Tiered per-user pricing with entry-level to enterprise tiers (annual billing common)	Per-seat pricing with monthly or annual billing options
Best For	Seed–Series B teams seeking a unified CRM, enrichment, outreach, and AI automation in a single tool	Mid-market/enterprise needing deep customization, ecosystem, and governance	SMB/mid-market teams needing a practical sales CRM with built-in calling/SMS/workflows
Key Strength	Vendor positions an "autonomous GTM" capability and integrated lead database with AI-driven workflows	Platform depth, governance, app ecosystem, enterprise controls	Clear packaging and pricing; sales execution features; relatively fast to deploy
Key Weakness	Limited public evidence (reviews, pricing transparency, certifications); likely early-stage feature gaps	Complexity, administrative overhead, cost escalation	Not a full GTM operating system; may still require enrichment/prospecting add-ons