ALSO

Name: ALSO
Brand: Actebis Computers
Rating: 2 (23 reviews)

ALSO is a technology provider and distributor ecosystem that supplies a reseller-facing webshop, a cloud commerce marketplace (ACMP) for provisioning, billing and renewals of XaaS, and a white‑label myStore digital marketplace plus value‑added services for SMB‑focused resellers and MSPs.

Est 1984|Valuation $3.1B|9 Ref Customers

LinkedIn 90K|Website|FTEs 5,264|HQ Emmen, Switzerland

Published Oct 15, 2026

01Common complaints

- If a broader third-party SaaS catalog and marketplace enablement is a primary requirement - Community commentary suggests some competitors may provide a wider third-party SaaS selection in particular regions. - If consistent, phone-based support and rapid response SLAs across all regions are required - Community reports indicate variability in support channels and response times depending on region. - If migration risk tolerance is low - Community-reported account lockouts and order processing issues during migrations indicate the need for careful transition planning and contractual protections (SLAs, exit terms). - If publicly documented security and compliance artifacts are required before procurement - SOC 2 / ISO documentation for ACMP and myStore was not found in the public materials reviewed; organizations requiring these artifacts may prefer vendors with readily accessible compliance packages. - Current limitations acknowledged by the vendor - Vendor materials highlight breadth of capability; explicit limitations are not prominent in marketing materials. - Features on the roadmap (not yet available) - Not confirmed in the sources reviewed. - Scale limitations - Not publicly specified. The vendor presents a large-distributor scale, but ACMP scalability should be validated through reference calls and contractual SLAs. - Security or compliance gaps - Lack of publicly documented certifications for ACMP and myStore is a due diligence limitation rather than a confirmed gap. - Technical debt / architectural limitations mentioned in reviews - The most consistent technical/process risk signal in community commentary is platform migration instability and associated operational impact. - API limitations or integration constraints - A community repository references an ALSO Cloud Marketplace API wrapper and Swagger specification, indicating some API capabilities exist; official support, rate limits, and authentication models should be validated with the vendor prior to production use.

Deal disqualifiers: what makes a poor fit

Requirements for publicly published pricing and immediate self-serve signup without distributor engagement
Low tolerance for portal downtime, ordering failures, or migration risk
Need for readily accessible, publicly documented security certifications for specific platform components (ACMP or myStore)

02Why they buy

- Distinctive capabilities referenced in vendor materials and community feedback - Portal and marketplace functionality that some users described positively. - Microsoft-focused reseller workflows and licensing operations noted in community commentary. - Combined distributor offering that includes hardware and logistics alongside a cloud marketplace and value-added services such as financing and migration assessments. - Areas where competitors have clear advantages - Pax8: perceived catalog breadth and enablement focus in some markets. - TD SYNNEX: emphasis on white-label storefronts and billing/procurement controls.

03Field reports

Important note on review-source availability

Product-specific reviews for ALSO Cloud Marketplace were not conclusively identified in the sources reviewed; some reviews may be categorized under different product names or be behind dynamic access controls.

Trustpilot (brand-level sentiment)

Trustpilot shows a low aggregate rating for the ALSO Group brand in some regions; complaints referenced licensing moves and account handling. These are brand-level signals and may not be specific to ACMP.

Community discussion highlights (Reddit r/msp) — representative quotes and themes

- Positive or neutral comments: - Some users reported long-term use with no major problems and described support as acceptable but not exceptional. - A few users reported successful migrations of Microsoft 365 licensing from other marketplaces to ALSO. - A user described the portal as meeting their expectations. - Negative comments: - Reports of account lockouts and long periods without access during a platform migration, including orders not processing. - Complaints about regional support responsiveness and channels (e.g., ticket-only workflows, slow email responses). - Comparative commentary: - Some MSPs perceive alternative marketplaces (for example, Pax8) as having a broader third-party SaaS catalog in certain regions. - Recommendations from community members include paying for direct vendor support where available to avoid escalation friction.

Other community sources

Searches on some discussion platforms did not surface extensive product-specific threads for ACMP beyond the community commentary summarized above.

Public case studies with quantified ROI

No detailed, independently verifiable ACMP or myStore customer case studies with clear methodologies were identified in the materials reviewed.

Vendor-published success narratives

Vendor-published materials describe operational benefits such as streamlined billing, provisioning, and faster time-to-service. These are presented as vendor claims and were not independently validated in the sources reviewed.

IoT platform component (AllThingsTalk by ALSO)

AllThingsTalk documentation and product materials indicate ALSO ownership and the presence of an IoT platform offering. This supports the vendor claim of an IoT platform asset but is not presented as a direct ACMP customer success narrative.

04Best fit

Company sizes

Likely best suited for:
- SMB-focused MSPs, VARs, and resellers
- Distributor partners managing multiple SMB customer tenants and recurring licenses
Working ICP range to validate through vendor references:
- MSP/reseller organizations from small to mid-sized teams
- Organizations managing from dozens to many thousands of SMB end-customer seats/licenses

Industries and verticals where adoption is strongest

Channel-led SMB IT delivery across industries (generalist MSPs)
IoT enablement scenarios may be relevant for industrial or asset-tracking use cases via the vendor's IoT platform assets, though this is not necessarily tied to ACMP adoption

Roles and personas

Decision makers: MSP owner/GM, head of procurement/vendor management, cloud practice lead
Operational users: Licensing and billing operations, service desk and support managers, sales operations and quoting teams

Pain points and challenges the product addresses

Consolidating procurement across hardware, cloud services, and value-added services
Automating provisioning, billing, and renewals
Enabling a partner-branded storefront or digital marketplace for customer self-service

Qualification criteria: what makes a strong fit

Organizations operating in geographies where ALSO maintains a local presence and support capability
Businesses where Microsoft CSP indirect reseller models are central to operations
Partners seeking a combined distributor ecosystem for logistics, finance, and cloud marketplace functions

05The pitch

What the product does (core value proposition in objective terms)

- ALSO is a technology provider and distributor ecosystem for SMB-focused IT resellers, MSPs, and IT partners. - Core pillars (as described in vendor materials) - Webshop for IT partners - A reseller-facing shop for sourcing customer IT products. - E-commerce services intended to integrate ALSO products into a partner’s own shop system. - myStore offered as a white-label digital marketplace option for partners. - Cloud - ALSO Cloud Marketplace (ACMP) for XaaS and cloud solutions, plus platforms spanning AI, IoT, virtualization, and cloud gaming. - Value-added services to support migrations, automation, and security concepts. - Value Added Services - Professional services, finance and logistics services, premium support, cloud management services, and migration assessments (vendor statements).

Target market and market positioning

Primary target appears to be SMB-focused channel businesses: SMB resellers, VARs, MSPs, and IT partners that resell hardware, software, and cloud services.
ACMP is described by the vendor as a combined cloud commerce platform for channel partners covering provisioning, billing, renewals, analytics, and partner services billing.

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