ALSO

Name: ALSO
Brand: Actebis Computers
Rating: 2 (23 reviews)

ALSO is a technology provider and distributor ecosystem that supplies a reseller-facing webshop, a cloud commerce marketplace (ACMP) for provisioning, billing and renewals of XaaS, and a white‑label myStore digital marketplace plus value‑added services for SMB‑focused resellers and MSPs.

Est 1984|Valuation $3.1B|9 Ref Customers

LinkedIn 90K|Website|FTEs 5,264|HQ Emmen, Switzerland

01Competitive Landscape

| Aspect | ALSO (ACMP + Webshop/myStore) | Pax8 Marketplace | TD SYNNEX StreamOne / Ion | |--------|-------------------------------|------------------|---------------------------| | Starting Price | Not clearly public; vendor materials indicate free access for some indirect reseller contexts | Not posted as a simple public list price; partner model | Not posted as a simple public list price; partner model | | Suitable For | SMB-focused resellers and MSPs seeking a distributor-backed webshop, cloud marketplace, and value-added services | MSPs prioritizing a curated SaaS catalog and enablement | Partners seeking distributor-backed procurement, private offers, and white-label storefronts | | Key Strength | Integrated distributor ecosystem (hardware, cloud, services); white-label marketplace option | Marketplace enablement and perceived vendor catalog breadth in some regions | Distributor scale and investment in platform features such as white-label storefronts | | Key Weakness | Reported variability in support quality and migration reliability across regions; limited public transparency on platform security and pricing | Community complaints vary by region and use case; not a hardware distributor in the same way | Portal and partner experiences may vary by region; community feedback is mixed | - Direct competitors and their key differentiators - Pax8: Focuses on guided selling, enablement, and a marketplace experience oriented to MSP growth; community feedback suggests Pax8 may offer broader software variety in certain markets. - TD SYNNEX StreamOne: Emphasizes billing and procurement controls and partner-branded storefronts. - Ingram Micro Cloud Marketplace: Large incumbent distributor marketplace; community commentary often raises usability concerns common to large distributor portals. - Feature comparison: where ALSO appears strong vs where it appears to lag - Where ALSO appears strong (based on vendor statements and community commentary): - Microsoft reseller workflows and licensing operations are commonly cited by MSPs. - White-label marketplace options (myStore) and integrated distributor services including logistics and finance. - Ability to bundle and bill partner services is stated by the vendor. - Where ALSO appears weaker or riskier (based on community feedback): - Platform migration stability (account access interruptions and order processing issues reported anecdotally). - Support responsiveness and available contact channels in some regions. - Perceived narrower third-party SaaS catalog relative to some competitors in specific geographies. - Pricing comparison: value proposition vs alternatives - Direct price comparisons are difficult due to limited public pricing for distributor marketplaces. Partners typically compare on: - Margin programs - Billing terms - Support experience and SLAs - Catalog breadth - Portal tooling and integration capabilities - Market share and adoption trends - Public materials position ALSO as a major European technology provider with expansion activity; precise market share for ACMP versus alternatives is not supported by the sources reviewed. - When customers choose competitors instead (and why) - Customers reported choosing alternatives when they required broader third-party SaaS catalogs, different enablement approaches, or a support model that matched their operational requirements. Anecdotal churn drivers include pricing, support, and portal experience.

01Competitive Landscape

Aspect	ALSO (ACMP + Webshop/myStore)	Pax8 Marketplace	TD SYNNEX StreamOne / Ion
Starting Price	Not clearly public; vendor materials indicate free access for some indirect reseller contexts	Not posted as a simple public list price; partner model	Not posted as a simple public list price; partner model
Suitable For	SMB-focused resellers and MSPs seeking a distributor-backed webshop, cloud marketplace, and value-added services	MSPs prioritizing a curated SaaS catalog and enablement	Partners seeking distributor-backed procurement, private offers, and white-label storefronts
Key Strength	Integrated distributor ecosystem (hardware, cloud, services); white-label marketplace option	Marketplace enablement and perceived vendor catalog breadth in some regions	Distributor scale and investment in platform features such as white-label storefronts
Key Weakness	Reported variability in support quality and migration reliability across regions; limited public transparency on platform security and pricing	Community complaints vary by region and use case; not a hardware distributor in the same way	Portal and partner experiences may vary by region; community feedback is mixed

Direct competitors and their key differentiators
- Pax8: Focuses on guided selling, enablement, and a marketplace experience oriented to MSP growth; community feedback suggests Pax8 may offer broader software variety in certain markets.
- TD SYNNEX StreamOne: Emphasizes billing and procurement controls and partner-branded storefronts.
- Ingram Micro Cloud Marketplace: Large incumbent distributor marketplace; community commentary often raises usability concerns common to large distributor portals.
Feature comparison: where ALSO appears strong vs where it appears to lag
- Where ALSO appears strong (based on vendor statements and community commentary):
  - Microsoft reseller workflows and licensing operations are commonly cited by MSPs.
  - White-label marketplace options (myStore) and integrated distributor services including logistics and finance.
  - Ability to bundle and bill partner services is stated by the vendor.
- Where ALSO appears weaker or riskier (based on community feedback):
  - Platform migration stability (account access interruptions and order processing issues reported anecdotally).
  - Support responsiveness and available contact channels in some regions.
  - Perceived narrower third-party SaaS catalog relative to some competitors in specific geographies.
Pricing comparison: value proposition vs alternatives
- Direct price comparisons are difficult due to limited public pricing for distributor marketplaces. Partners typically compare on:
  - Margin programs
  - Billing terms
  - Support experience and SLAs
  - Catalog breadth
  - Portal tooling and integration capabilities
Market share and adoption trends
- Public materials position ALSO as a major European technology provider with expansion activity; precise market share for ACMP versus alternatives is not supported by the sources reviewed.
When customers choose competitors instead (and why)
- Customers reported choosing alternatives when they required broader third-party SaaS catalogs, different enablement approaches, or a support model that matched their operational requirements. Anecdotal churn drivers include pricing, support, and portal experience.

Aspect

ALSO (ACMP + Webshop/myStore)

Pax8 Marketplace

TD SYNNEX StreamOne / Ion

Starting Price

Not clearly public; vendor materials indicate free access for some indirect reseller contexts

Not posted as a simple public list price; partner model

Suitable For

SMB-focused resellers and MSPs seeking a distributor-backed webshop, cloud marketplace, and value-added services

MSPs prioritizing a curated SaaS catalog and enablement

Partners seeking distributor-backed procurement, private offers, and white-label storefronts

Key Strength

Integrated distributor ecosystem (hardware, cloud, services); white-label marketplace option

Marketplace enablement and perceived vendor catalog breadth in some regions

Distributor scale and investment in platform features such as white-label storefronts

Key Weakness

Reported variability in support quality and migration reliability across regions; limited public transparency on platform security and pricing

Community complaints vary by region and use case; not a hardware distributor in the same way

Portal and partner experiences may vary by region; community feedback is mixed

ALSO

01Competitive Landscape

02Market Map

01Competitive Landscape

02Market Map