Asana Goals

Name: Asana Goals
Brand: Asana
Rating: 4.4 (29548 reviews)

Asana Goals is a goal- and OKR-style tracking layer embedded in Asana that links company, team, and individual objectives to execution work (projects, portfolios, tasks), supports setting targets and timeframes, and can apply automatic progress updates via linked work or integrations.

Est 2008|Valuation $1.5B|Raised $913.5M

LinkedIn 591K|Website|Web traffic 37.5M|FTEs 3,835

MarketsObjectives and Key Results (OKRs)Strategic Portfolio Management (SPM)Engineering Project Management Marketing Work Management

01Competitive Landscape

Narrative analysis

Asana Goals versus dedicated OKR tools (WorkBoard, Perdoo, Quantive, etc.): - Asana Goals is often selected when reducing the gap between OKRs and execution is a primary priority and when the organization prefers a single platform for both planning and execution. - Dedicated OKR tools generally provide deeper strategy mapping, governance, analytics, and program office features. Asana Goals versus HR/performance suites (Lattice): - Performance suites are usually stronger when OKRs must be tightly integrated with performance management and HR workflows. - Asana Goals is stronger when OKRs must be directly connected to tasks and project execution. Asana versus Jira ecosystem: - Some users report Jira-based approaches may offer different automation capabilities or pricing trade-offs, but migration and operational models differ significantly.

Market adoption signals

Vendor references to analyst recognition and OKR use-case scoring should be validated against primary analyst publications when possible, as vendor summaries can reflect selective interpretation.

	Asana Goals	Lattice OKRs & Goals	Perdoo
Starting Price	Included in certain paid plans (verify current vendor pricing and plan tiers)	Modular offering; vendor lists "Goals & OKRs" as an offering (published per-seat pricing available from the vendor)	Tiered; Asana integration availability depends on plan tier (consult vendor)
Best For	Teams already executing work in Asana that want OKRs tied to projects/tasks	Organizations that want OKRs integrated with performance/people processes (HR/manager workflows)	Organizations that prefer a dedicated OKR tool with integrations to execution tools (including Asana)
Key Strength	Native linkage between goals and Asana work objects (projects/portfolios/tasks)	OKRs integrated with a performance management ecosystem	OKR-first workflows with integration-driven progress updates from Asana
Key Weakness	May be basic for advanced OKR governance; reported automation limitations on goals	May not serve as the primary execution hub; project work still requires a separate tool	Progress synchronization cadence may introduce lag compared with real-time updates

01Competitive Landscape

Narrative analysis

Asana Goals versus dedicated OKR tools (WorkBoard, Perdoo, Quantive, etc.):

Asana Goals is often selected when reducing the gap between OKRs and execution is a primary priority and when the organization prefers a single platform for both planning and execution.
Dedicated OKR tools generally provide deeper strategy mapping, governance, analytics, and program office features.

Asana Goals versus HR/performance suites (Lattice):

Performance suites are usually stronger when OKRs must be tightly integrated with performance management and HR workflows.
Asana Goals is stronger when OKRs must be directly connected to tasks and project execution.

Asana versus Jira ecosystem:

Some users report Jira-based approaches may offer different automation capabilities or pricing trade-offs, but migration and operational models differ significantly.

Market adoption signals

Vendor references to analyst recognition and OKR use-case scoring should be validated against primary analyst publications when possible, as vendor summaries can reflect selective interpretation.

	Asana Goals	Lattice OKRs & Goals	Perdoo
Starting Price	Included in certain paid plans (verify current vendor pricing and plan tiers)	Modular offering; vendor lists "Goals & OKRs" as an offering (published per-seat pricing available from the vendor)	Tiered; Asana integration availability depends on plan tier (consult vendor)
Best For	Teams already executing work in Asana that want OKRs tied to projects/tasks	Organizations that want OKRs integrated with performance/people processes (HR/manager workflows)	Organizations that prefer a dedicated OKR tool with integrations to execution tools (including Asana)
Key Strength	Native linkage between goals and Asana work objects (projects/portfolios/tasks)	OKRs integrated with a performance management ecosystem	OKR-first workflows with integration-driven progress updates from Asana
Key Weakness	May be basic for advanced OKR governance; reported automation limitations on goals	May not serve as the primary execution hub; project work still requires a separate tool	Progress synchronization cadence may introduce lag compared with real-time updates