AvePoint Cloud Backup

Name: AvePoint Cloud Backup
Brand: AvePoint
Rating: 4.6 (550 reviews)

Leader

Est 2001|Valuation $2.7B|Raised $430M

LinkedIn 193K|Website|Web traffic 55K|FTEs 3,443|HQ Jersey City, New Jersey, US

MarketsBackup and Data Protection Productivity & Collaboration Suite

01Competitive Landscape

Narrative analysis

Areas where AvePoint's capabilities are notable: - Microsoft 365 workload coverage and cadence: AvePoint emphasizes protecting more than just Exchange/OneDrive/SharePoint, including Teams and adjacent apps, and automating backups multiple times per day. - Multi-SaaS protection: AvePoint presents Cloud Backup as covering multiple SaaS applications (Microsoft 365, Google Workspace, Salesforce, Dynamics 365, Azure, Entra ID). This can reduce vendor sprawl for organizations standardizing on one backup vendor for multiple SaaS apps. - Platform adjacency: Organizations already using AvePoint for governance/migration may prefer consolidated management via the same vendor's tools. Where competitors can be stronger: - Transparent pricing: Veeam publicly posts per-user tiered pricing; AvePoint’s pricing is more often quote-based. - Simplicity perception: Community commentary sometimes describes Druva as simpler to operate day-to-day, while AvePoint can require more initial configuration for some workloads. - Performance/restore speed expectations: Some users report long backup times with AvePoint; competitor experiences vary, but performance characteristics should be validated in proofs of concept. Market share / adoption signals: - Industry review sites indicate AvePoint Cloud Backup engagement metrics; treat these as directional only. Competitor perspectives: - Veeam positions its Microsoft 365 SaaS offering as per-user priced with storage included and highlights clear plan differences. - Druva publishes competitive comparison materials emphasizing fully-managed operations and cyber resilience.

	AvePoint Cloud Backup	Veeam Data Cloud for Microsoft 365	Druva (Data Security Cloud / inSync)
Starting Price	Not consistently public on the vendor site; "contact vendor" commonly shown; anecdotal reports vary	Published per-user tiered pricing available from the vendor	Public pricing varies by edition/channel; generally quote-based for enterprise
Suitable for	Microsoft-centric organizations wanting broad M365 workload coverage plus options for multi-SaaS (Salesforce, Google, etc.) and platform consolidation	Buyers who want transparent Microsoft 365 backup SaaS pricing with an established backup brand and published plans	Organizations prioritizing a low-operational-overhead SaaS backup experience; positive usability/support perceptions in some comparisons
Key Strength	Breadth in Microsoft workloads and platform ecosystem; MSP-focused capabilities; BYOS option	Clear packaging and published per-user pricing; established backup brand; tiered plans	Reputation for lower operational overhead in some community commentary; security/immutability messaging
Key Weakness	Pricing opacity; perceived expense; some setup complexity; performance complaints	Higher-tier costs can be significant; licensing model complexity for some; vendor lock-in concerns	Can be quote-heavy; may not match AvePoint’s Microsoft-adjacent governance ecosystem

01Competitive Landscape

Narrative analysis

Areas where AvePoint's capabilities are notable:

Microsoft 365 workload coverage and cadence: AvePoint emphasizes protecting more than just Exchange/OneDrive/SharePoint, including Teams and adjacent apps, and automating backups multiple times per day.
Multi-SaaS protection: AvePoint presents Cloud Backup as covering multiple SaaS applications (Microsoft 365, Google Workspace, Salesforce, Dynamics 365, Azure, Entra ID). This can reduce vendor sprawl for organizations standardizing on one backup vendor for multiple SaaS apps.
Platform adjacency: Organizations already using AvePoint for governance/migration may prefer consolidated management via the same vendor's tools.

Where competitors can be stronger:

Transparent pricing: Veeam publicly posts per-user tiered pricing; AvePoint’s pricing is more often quote-based.
Simplicity perception: Community commentary sometimes describes Druva as simpler to operate day-to-day, while AvePoint can require more initial configuration for some workloads.
Performance/restore speed expectations: Some users report long backup times with AvePoint; competitor experiences vary, but performance characteristics should be validated in proofs of concept.

Market share / adoption signals:

Industry review sites indicate AvePoint Cloud Backup engagement metrics; treat these as directional only.

Competitor perspectives:

Veeam positions its Microsoft 365 SaaS offering as per-user priced with storage included and highlights clear plan differences.
Druva publishes competitive comparison materials emphasizing fully-managed operations and cyber resilience.

	AvePoint Cloud Backup	Veeam Data Cloud for Microsoft 365	Druva (Data Security Cloud / inSync)
Starting Price	Not consistently public on the vendor site; "contact vendor" commonly shown; anecdotal reports vary	Published per-user tiered pricing available from the vendor	Public pricing varies by edition/channel; generally quote-based for enterprise
Suitable for	Microsoft-centric organizations wanting broad M365 workload coverage plus options for multi-SaaS (Salesforce, Google, etc.) and platform consolidation	Buyers who want transparent Microsoft 365 backup SaaS pricing with an established backup brand and published plans	Organizations prioritizing a low-operational-overhead SaaS backup experience; positive usability/support perceptions in some comparisons
Key Strength	Breadth in Microsoft workloads and platform ecosystem; MSP-focused capabilities; BYOS option	Clear packaging and published per-user pricing; established backup brand; tiered plans	Reputation for lower operational overhead in some community commentary; security/immutability messaging
Key Weakness	Pricing opacity; perceived expense; some setup complexity; performance complaints	Higher-tier costs can be significant; licensing model complexity for some; vendor lock-in concerns	Can be quote-heavy; may not match AvePoint’s Microsoft-adjacent governance ecosystem