Butterfly.ai

Name: Butterfly.ai
Brand: Butterfly.ai (an Engagedly company)
Rating: 4.4 (59 reviews)

An intuitive feedback tool to retain & engage your frontline employees

Est 2017|Valuation $12.5M|Raised $3M|5 Ref Customers

LinkedIn 2K|Website|FTEs 11|HQ Brooklyn, New York, US

MarketsEmployee Engagement & Survey Platforms

Published Oct 15, 2026

01Common complaints

- Organizations that require advanced enterprise engagement analytics and benchmarking (consider Culture Amp, Qualtrics EmployeeXM, or Viva Glint). - Organizations seeking a single consolidated performance and engagement platform with extensive growth and performance workflows (consider Lattice or 15Five). - Very small teams with very limited budgets where lower-cost, self-serve survey tools may be more appropriate than a platform with non-trivial minimums. - Environments that depend on flawless Slack integrations; reviewer comments indicate intermittent Slack integration issues. - Procurement processes that require publicly posted compliance attestations (for example SOC 2 Type II or ISO 27001) without a request workflow; Butterfly.ai references SOC 2 Type 1 and provides reports on request.

Deal disqualifiers (poor fit)

Need for advanced enterprise survey governance, complex segmentation, and established benchmarks.
Desire for an all-in-one HR suite to minimize vendor count.
Environments where Slack integration reliability is mission-critical without tolerance for interruptions.

Known issues from reviews

Submission latency or page refresh behavior reported by some reviewers, which can lead to re-entry of feedback.
Slack integration reliability issues reported as intermittent in some reviewer comments.

Roadmap / upcoming features

No public roadmap details were captured in this research session.

Security / compliance disclosure limits

SOC 2 Type 1 is referenced in the Trust Center and access to the full report is request-based.
ISO 27001 and SOC 2 Type 2 were not confirmed in public sources during this research session.

02Why they buy

Reported strengths supported by customer feedback

Reported ease of use and an interface some reviewers find straightforward.
Anonymous feedback workflows that reviewers report can increase candor.

Claims requiring further validation

Third-party profiles reference AI-assisted manager coaching; accessible primary documentation in this research session did not include sufficient detail to verify model behavior, data usage, or measurable coaching outcomes.

Areas where competitors have advantages

Broader suite breadth for integrated performance, OKRs, and development workflows (Lattice, 15Five).
Larger review footprints and broader market presence for vendors such as Culture Amp and Qualtrics, which can indicate greater maturity for some enterprise buyers.

03Field reports

Review-platform coverage (G2, TrustRadius)

- G2: Butterfly.ai has reviews on G2 that include both positive feedback and critiques. Example reviewer sentiments captured in public snippets describe the interface as easy to use and note that reviewers perceived outputs as actionable. One reviewer referenced anonymous scheduling and reporting as a useful feature. Several reviews note that some listings are incentivized, as indicated on the review platform. - G2 criticisms recorded in visible excerpts include: - Occasional performance issues when submitting feedback that can cause page refreshes. - Slack integration reliability problems, reported as intermittent or failing. - Challenges integrating with certain custom or open source systems. - TrustRadius: a listing exists but showed no public reviews and included a published starting price note at the time of this research.

Gartner Peer Insights (attempted)

A search for a Gartner Peer Insights listing did not surface an accessible review page for Butterfly.ai in this research session. Gartner pages are often access-restricted and smaller vendors may not be listed.

Community/social content (naming conflict risk)

There is significant Reddit community content about "Butterflies AI," a consumer AI social app, including posts about service shutdowns. This consumer product appears to be distinct from the Butterfly.ai employee engagement platform. The naming overlap represents a market risk: researchers and procurement teams may encounter unrelated consumer discussions when evaluating the enterprise product.

Reported reasons customers chose Butterfly.ai (from review excerpts)

Recurring themes in publicly visible reviewer comments include:

Anonymous feedback workflows that reviewers feel increase candor.
Frequent pulse surveys that provide managers with continuous signals on team health.
Support for converting insights into action plans and tracking progress over time.

Reported reasons for leaving or churn (limited evidence)

Publicly accessible review content did not provide extensive evidence on churn drivers. Hints in reviews point to:

Integration reliability issues (notably Slack).
Performance issues causing submission problems.
Friction with HRIS or custom system integration.

Public case studies

No detailed, quantified Butterfly.ai case studies were identified in publicly available materials beyond vendor marketing positioning and review excerpts.

Critical evaluation

Vendor-published ROI metrics were not identified in accessible materials and therefore could not be verified. If Engagedly has integrated Butterfly.ai capabilities, case studies may now appear under Engagedly properties and may reflect combined-solution outcomes.

04Best fit

Company sizes

Likely best aligned with organizations in the mid-market to lower-enterprise range (hundreds to a few thousand employees), where pulse participation and manager follow-through can be supported.
Very small organizations may find minimums and rollout overheads outweigh benefits.

Industries / verticals

Organizations with frontline workforces (retail, hospitality, food & beverage, logistics, field services) may find the product alignment emphasized in acquisition-related communications relevant.

Roles and personas

Decision makers: VP People/HR, HR Directors, COOs/Operations for frontline engagement.
Champions: People Ops managers, employee experience leads.
End users: people managers and employees submitting feedback.

Qualification criteria (good fit)

Leadership that is prepared to act on feedback and close the loop.
A culture that supports anonymous input without retaliation.
Use of comms platforms such as Slack where integrations are beneficial and where integration reliability can be validated prior to broad rollout.

05The pitch

What the product does (objective value proposition)

Butterfly.ai is an employee engagement and employee intelligence platform that focuses on frequent pulse feedback, anonymous surveys, and manager coaching insights. The product is positioned to assist managers in identifying early indicators of engagement, morale, and team health, and to convert feedback into tracked action plans over time. A key nuance: the name "Butterfly/Butterflies" is used by multiple unrelated products. This report covers Butterfly.ai (the B2B employee engagement product) and does not cover the consumer “Butterflies AI” social/companion app discussed on Reddit.

Target market & positioning

Primary buyer personas: HR leaders, People Ops, operations leaders; sometimes COOs for frontline-heavy organizations.
Primary users: managers, employees submitting anonymous feedback, and HR administrators.
Positioning: emphasis on manager effectiveness with frequent pulse feedback rather than annual-only engagement surveys.

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