Eletive

Name: Eletive
Brand: Eletive
Rating: 4.5 (264 reviews)

Get the tools you need to measure and increase engagement and performance and build a culture of self-leadership.

Est 2014|Valuation $43.2M|Raised $5.5M|33 Ref Customers

LinkedIn 7K|Website|Web traffic 70K|FTEs 85|HQ Malmö, 12, SE

MarketsEmployee Engagement & Survey Platforms

Published Oct 15, 2026

01Common complaints

Independently verifiable security certifications are required during vendor qualification.
- Eletive references certifications in help content, but public third-party evidence was not fully confirmable in this run (beyond CSA STAR Level 1 self-assessment and Microsoft questionnaire signals). Highly regulated buyers may prefer vendors with a clear trust center and downloadable attestation artifacts.
Transparent, self-serve pricing and immediate credit-card start are required.
- Eletive uses a contact-sales pricing model. Procurement processes that rely on published prices or rapid self-serve onboarding may prefer alternatives with clearer packaging.
The primary purchase requirement is enterprise-grade performance management features (reviews/OKRs/1:1s) rather than engagement listening.
- Eletive provides performance add-ons; however, specialized performance platforms or suites such as Leapsome and Lattice may be better aligned when performance workflows are the central need.
Maximum survey design flexibility is required.
- Review excerpts indicate some limitations (for example, ordering open questions within standard question blocks). If a research or industrial-organizational psychology team requires highly customizable instruments, consider platforms built for complex survey design.

1. Independently verifiable security certifications are required during vendor qualification. - Eletive references certifications in help content, but public third-party evidence was not fully confirmable in this run (beyond CSA STAR Level 1 self-assessment and Microsoft questionnaire signals). Highly regulated buyers may prefer vendors with a clear trust center and downloadable attestation artifacts. 2. Transparent, self-serve pricing and immediate credit-card start are required. - Eletive uses a contact-sales pricing model. Procurement processes that rely on published prices or rapid self-serve onboarding may prefer alternatives with clearer packaging. 3. The primary purchase requirement is enterprise-grade performance management features (reviews/OKRs/1:1s) rather than engagement listening. - Eletive provides performance add-ons; however, specialized performance platforms or suites such as Leapsome and Lattice may be better aligned when performance workflows are the central need. 4. Maximum survey design flexibility is required. - Review excerpts indicate some limitations (for example, ordering open questions within standard question blocks). If a research or industrial-organizational psychology team requires highly customizable instruments, consider platforms built for complex survey design.

Disqualifiers (poor fit)

Organizations that require publicly available, verifiable security certifications before vendor qualification.
Organizations that require transparent, self-serve pricing for rapid procurement.
Organizations that require highly customized survey logic and instrument design beyond the product’s standard structure.

Known limitations (explicit and implied)

Packaging constraints: Some features are only in higher tiers (as reported in reviews).
Survey structure constraints: Reviewers have reported inability to reorder open questions within standard question blocks.
Advanced analytics features are tier-limited: For example, Comments AI and attrition risk appear to be Professional-only features.

Roadmap visibility

No detailed public roadmap with dates was found in the sources accessed.

Security/compliance gaps or uncertainty

Public evidence for SOC 2 Type II or ISO 27001 was not located in primary artifacts during this research run.
CSA STAR listing is a Level 1 self-assessment and appears as deprecated in the registry.

02Why they buy

Unique selling points supported by evidence (with caveats)

Kiosk mode for employees without email: Documented in Eletive Help Center; relevant for frontline workforces.
Employee-level dashboards and emphasis on employee self-service: Frequently noted in product materials and feature descriptions.
AI for comments (NLP/sentiment) and a copilot feature: Documented in product materials and pricing matrix; sub-processor disclosures show use of OpenAI for Comments AI (opt-in feature), indicating that AI processing is part of the stack.

- Kiosk mode for employees without email: Documented in Eletive Help Center; relevant for frontline workforces. - Employee-level dashboards and emphasis on employee self-service: Frequently noted in product materials and feature descriptions. - AI for comments (NLP/sentiment) and a copilot feature: Documented in product materials and pricing matrix; sub-processor disclosures show use of OpenAI for Comments AI (opt-in feature), indicating that AI processing is part of the stack.

Where competitors may still have the edge

Benchmarking breadth and industry datasets: Competitors such as Culture Amp, Peakon, and Qualtrics typically provide more extensive benchmark datasets.
Enterprise compliance signaling: Some competitors publish SOC 2 and ISO certificates and maintain dedicated trust centers.
Suite depth (HRIS, compensation, learning): Other platforms may cover additional HR processes end-to-end.

Why customers chose Eletive (as suggested by reviews)

Based on accessible reviews and vendor positioning:

Ease of use for surveys and dashboards
Perceived quality of customer success / onboarding
Automated reporting and AI-assisted interpretation (reported by some reviewers)

03Field reports

Review platform coverage status (what was accessible)

G2: Accessible; shows a notable number of reviews and includes both pros and cons excerpts.
Capterra: Accessible; shows ratings and review counts.
Trustpilot: Accessible but a very small number of reviews—insufficient for strong inference.
Gartner Peer Insights: Direct Eletive-specific Gartner Peer Insights reviews were not located in accessible results during this run; Gartner pages are sometimes gated.
TrustRadius: No accessible Eletive product page was found in this run (search results returned Trustpilot pages about TrustRadius rather than Eletive-specific TrustRadius reviews).

- G2: Accessible; shows a notable number of reviews and includes both pros and cons excerpts. - Capterra: Accessible; shows ratings and review counts. - Trustpilot: Accessible but a very small number of reviews—insufficient for strong inference. - Gartner Peer Insights: Direct Eletive-specific Gartner Peer Insights reviews were not located in accessible results during this run; Gartner pages are sometimes gated. - TrustRadius: No accessible Eletive product page was found in this run (search results returned Trustpilot pages about TrustRadius rather than Eletive-specific TrustRadius reviews).

Positive feedback themes (with quotes)

From G2 and other accessible sources, common positive themes include usability and support.

G2 (positive):

"I find the automatically generated reports very useful. The help from the customer success agent is also something I appreciate. Moreover, the initial setup was fairly easy thanks to the good support from Eletive." (moderately positive reviewer)
"Eletive has been a great addition to our school. It's very user-friendly and offers a wide range of features. The integration process was smooth, and the customer service has been outstanding." (very positive reviewer, HR leader)

Trustpilot (positive, very small sample size):

"The onboarding and support have been reliable and structured… The platform itself is straightforward to use…" (recent positive review)
"I had a problem with this company but they did fixed the issue…" (recent positive review)

From G2 and other accessible sources, common positive themes include usability and support. G2 (positive): - "I find the automatically generated reports very useful. The help from the customer success agent is also something I appreciate. Moreover, the initial setup was fairly easy thanks to the good support from Eletive." (moderately positive reviewer) - "Eletive has been a great addition to our school. It's very user-friendly and offers a wide range of features. The integration process was smooth, and the customer service has been outstanding." (very positive reviewer, HR leader) Trustpilot (positive, very small sample size): - "The onboarding and support have been reliable and structured… The platform itself is straightforward to use…" (recent positive review) - "I had a problem with this company but they did fixed the issue…" (recent positive review)

Negative / critical feedback themes (with quotes)

The most concrete accessible negatives relate to packaging, UX, and flexibility.

G2 (critical):

"What I dislike about Eletive is mostly linked to some features only being available in more expensive packages." (review excerpt)
"I find the UX and UI for comparing results with the past and the instructions for different fields in the tool itself open to improvement." (review excerpt)
"...we would like to adjust the order of open questions, however, it is not possible to place them between the standard questions." (review excerpt)

Implication: Even satisfied users can encounter limitations in customization granularity, longitudinal comparison UX, and packaging constraints.

The most concrete accessible negatives relate to packaging, UX, and flexibility. G2 (critical): - "What I dislike about Eletive is mostly linked to some features only being available in more expensive packages." (review excerpt) - "I find the UX and UI for comparing results with the past and the instructions for different fields in the tool itself open to improvement." (review excerpt) - "...we would like to adjust the order of open questions, however, it is not possible to place them between the standard questions." (review excerpt) Implication: Even satisfied users can encounter limitations in customization granularity, longitudinal comparison UX, and packaging constraints.

Why some customers might leave (inferred from complaints)

Direct churn narratives were not prominent in the accessible snippets, but common risk factors include:

Pricing/package gating (features reserved for higher-priced tiers)
UX friction for advanced analysis (trend comparisons)
Customization constraints (question ordering, survey structure)

Vendor-published case studies/testimonials

Eletive features customer quotes (for example, Dole and Xella) on its vendor marketing pages.

Example vendor testimonial: "We see Eletive not just as a tool, but as a partner…" (Xella People & Org Dev Manager quote on Eletive homepage).

Critical evaluation:

These testimonials are marketing-selected and generally do not disclose baseline metrics, methodology, or counterfactuals.
Eletive provides an ROI calculator; without a transparent methodology and independent validation, outputs from that calculator should be treated as directional.

Eletive features customer quotes (for example, Dole and Xella) on its vendor marketing pages. - Example vendor testimonial: "We see Eletive not just as a tool, but as a partner…" (Xella People & Org Dev Manager quote on Eletive homepage). Critical evaluation: - These testimonials are marketing-selected and generally do not disclose baseline metrics, methodology, or counterfactuals. - Eletive provides an ROI calculator; without a transparent methodology and independent validation, outputs from that calculator should be treated as directional.

What’s missing

Independent, third-party case studies with audited outcomes were not found in the available sources.
No publicly detailed failed implementation narratives were found (common across vendors).

04Best fit

Company sizes

Likely fit: organizations ranging from small to very large (vendor-stated maximums should be treated as vendor-provided information).
Practical sweet spot (inferred from product scope and category norms): mid-market organizations where continuous listening plus manager action workflows can be rolled out without enterprise-only overhead.

Industries / verticals

Stronger fit when:

Multi-location operations (warehouses/production) require kiosk-style access.
EU-based organizations prefer EU hosting and a GDPR-centric posture.

Personas

Decision makers: CHRO, Head of People, HR Director, VP People Ops.
Operational owners: People analytics, HRIS admin, engagement program manager.
End users: People managers and employees (the platform provides individual dashboards to employees).

Pain points addressed

Low engagement visibility between annual surveys.
Manager workload and lack of clear action steps.
Fragmented survey tools combined with spreadsheet-based workflows.

05The pitch

What the product does (core value proposition)

Eletive is a B2B platform for employee listening (pulse surveys), engagement analytics, and action enablement, with adjacent performance management capabilities (goals/OKRs, 1:1s, 360 feedback available as add-ons). The vendor describes functionality that converts employee feedback into insights and recommended actions using analytics and AI (examples include sentiment analysis of open comments, attrition risk signals, and a "copilot" feature). Sources: Official vendor product and pricing materials.

Target market and market positioning

Primary buyer: HR / People teams in mid-market to enterprise organizations that seek continuous engagement measurement and manager enablement.
Notable positioning: Emphasis on employee-level dashboards described by the vendor as "self-leadership" and references to a "scientific foundation" in product materials.
Industries/use cases indicated: Multi-country / multilingual workforces, including frontline environments (Kiosk mode for employees without email).

- Primary buyer: HR / People teams in mid-market to enterprise organizations that seek continuous engagement measurement and manager enablement. - Notable positioning: Emphasis on employee-level dashboards described by the vendor as "self-leadership" and references to a "scientific foundation" in product materials. - Industries/use cases indicated: Multi-country / multilingual workforces, including frontline environments (Kiosk mode for employees without email).

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