Memo
Impressions are dead. We deliver readership data from publishers, so comms pros can ditch vanity metrics & prove impact.
Est 2018|Valuation $62M|Raised $19M
Impressions are dead. We deliver readership data from publishers, so comms pros can ditch vanity metrics & prove impact.
Published Sep 26, 2026
Memo publishes product updates regarding features such as Predictive Readership. A detailed public roadmap with timelines was not found in the reviewed materials.
Memo is primarily demo-led and enterprise-focused. During this research, clear, accessible review pages on major B2B platforms (G2, TrustRadius, Gartner Peer Insights) for Memo were not found in a verifiable way. As a result, available customer feedback was limited to:
Memo’s homepage includes a quote attributed to a Google Communications measurement leader stating the industry needs more platforms that provide metrics straight from publications. This is a vendor-selected endorsement and should not be treated as a representative sample of customer experience.
Public forum threads indicate some brand awareness among practitioners but not universal recognition. For example, a public relations subreddit thread queried community experience with Memo, indicating limited but present awareness.
From press coverage and Memo’s stated problem framing, customers may select Memo to:
PRWeek covered Memo’s launch of a Benchmarking feature, describing use of a rolling trimmed average to contextualize readership and competitor tracking. This coverage is descriptive and not a controlled ROI study.
Axios reported that several PR agencies partnered with Memo to make readership metrics available to a sizeable number of clients. Axios cited a vendor-sourced claim about publication coverage; buyers should validate coverage for their specific priority outlets.
Most plausible ICP for Memo:
Decision makers:
End users:
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A Runtime case study describes Memo’s implementation outcomes and lists metrics such as publisher counts and readership totals. Partner case studies are marketing assets for the partner and vendor; reported metrics should be treated as unverified unless corroborated by Memo.
Vendor research reports (methodology caution) Memo publishes research reports (for example, analyses of article samples and readership patterns). Press summaries of those reports provide directional insights, but the underlying sampling frame, potential biases, and reproducibility are not fully disclosed in press summaries.
Memo is a B2B PR/comms measurement and intelligence platform focused on article-level readership—i.e., unique visitors reading earned media coverage—sourced directly from publishers and, for broader coverage, augmented with modeled estimates. The vendor argues that traditional PR metrics (impressions/potential reach, raw mentions, or social signals) can be misleading; Memo presents readership as an alternative metric intended for executive reporting and decision-making.
Key functional areas described by Memo include:
Memo primarily targets:
Positioning themes presented by Memo and observed in coverage include claims such as “Impressions are dead” and emphasis on readership sourced directly from publications.