Memo
Impressions are dead. We deliver readership data from publishers, so comms pros can ditch vanity metrics & prove impact.
Est 2018|Valuation $62M|Raised $19M
Published Sep 26, 2026
| Starting Price | Not publicly listed (quote-based). Third-party commentary suggests some programs may be available at lower price tiers (unverified). | Typically enterprise quote-based; third-party estimates vary. | Quote-based; third-party estimates vary. |
| Primary fit | Teams seeking article-level readership measurement to support executive reporting. | Organizations seeking an integrated PR suite (monitoring, database, distribution, workflow). | Organizations needing broad global monitoring and social listening with enterprise reporting. |
| Key Strength | Publisher-sourced readership framing; benchmarking; readership-driven reporter intelligence. | Breadth: monitoring, database, distribution ecosystem. | Monitoring breadth and social intelligence at scale. |
| Key Weakness | Not positioned as a full-suite replacement; coverage limitations and reliance on predictive modeling for some outlets; limited publicly available third-party reviews. | Common industry complaints about usability and platform transitions (varies by product generation). | Pricing opacity and potential complexity for smaller teams; mixed sales experience reports in community forums. |