MOBIHQ

Name: MOBIHQ
Brand: MOBIHQ

Orders. Payments. Marketing. Powering Hospitality: Seamlessly Connecting Customers and Systems.

Est 2010|Valuation $23M|Raised $23M|12 Ref Customers

LinkedIn 5K|Web traffic 3K|FTEs 205|HQ Wellington, Wellington, NZ

Published Sep 17, 2026

01Common complaints

Consider alternatives to MOBI in the following situations:

The buyer requires publicly listed, transparent pricing immediately; MOBI uses a quote-based model. Vendors such as ChowNow publish tiered pricing.
The customer base is highly fee-sensitive and the organization prefers full control over checkout fees; MOBI applies a mandatory guest service fee on delivery/pickup channels.
The procurement team requires current third-party security attestations (SOC 2 Type II or ISO 27001) as a contractual prerequisite and the vendor cannot provide these attestations publicly or under NDA within the required timeline.
The organization relies on a POS integration that has demonstrated fragility in its environment; reported integration issues (e.g., Lightspeed in some reviews) suggest running a pilot under realistic load before full roll-out.
The operator requires guaranteed real-time support via phone or live chat during operations; MOBI’s Terms indicate technical support is provided via email.

Sources:

Consider alternatives to MOBI in the following situations: 1. The buyer requires publicly listed, transparent pricing immediately; MOBI uses a quote-based model. Vendors such as ChowNow publish tiered pricing. 2. The customer base is highly fee-sensitive and the organization prefers full control over checkout fees; MOBI applies a mandatory guest service fee on delivery/pickup channels. 3. The procurement team requires current third-party security attestations (SOC 2 Type II or ISO 27001) as a contractual prerequisite and the vendor cannot provide these attestations publicly or under NDA within the required timeline. 4. The organization relies on a POS integration that has demonstrated fragility in its environment; reported integration issues (e.g., Lightspeed in some reviews) suggest running a pilot under realistic load before full roll-out. 5. The operator requires guaranteed real-time support via phone or live chat during operations; MOBI’s Terms indicate technical support is provided via email. Sources: - https://help.mobihq.com/service-fee-faq - https://www.mobihq.com/terms-of-service - https://www.capterra.com/p/159185/Mobi2Go/reviews/

Deal disqualifiers (poor fit)

Procurement requirements that mandate publicly available SOC 2 or ISO 27001 attestations
Very small single‑location restaurants seeking transparent self‑serve pricing and minimal setup
Operators requiring phone‑based or guaranteed live response support (vendor terms indicate email‑only technical support)

Known limitations from vendor docs / policies

Support channel limitation: Terms of Service state technical support is available via email only.
No refunds: Terms of Service include a clause stating refunds are not available; buyers should negotiate contract terms where applicable.
Mandatory guest service fee: merchants cannot waive the consumer service fee for delivery/pickup channels.

Sources:

- Support channel limitation: Terms of Service state technical support is available via email only. - No refunds: Terms of Service include a clause stating refunds are not available; buyers should negotiate contract terms where applicable. - Mandatory guest service fee: merchants cannot waive the consumer service fee for delivery/pickup channels. Sources: - https://www.mobihq.com/terms-of-service - https://help.mobihq.com/service-fee-faq

Limitations cited by reviewers

Menu/pricing updates not pushing properly
Reporting functionality described as basic and potentially difficult to access
Integration and operational reliability concerns reported in some reviews

Source:

https://www.capterra.com/p/159185/Mobi2Go/reviews/

- Menu/pricing updates not pushing properly - Reporting functionality described as basic and potentially difficult to access - Integration and operational reliability concerns reported in some reviews Source: - https://www.capterra.com/p/159185/Mobi2Go/reviews/

Roadmap and future features

No public, dated vendor roadmap or specific feature commitments were found in the reviewed sources.

Why customers leave / churn reasons (from reviews)

Common churn drivers described:

Integration reliability issues (Lightspeed referenced in one review)
Support responsiveness and quality variability
Menu update delays and operational friction

02Why they buy

Unique selling points supported by evidence (documented)

Multi-channel coverage: site pages and documentation consistently describe support for storefronts, mobile apps, kiosks, loyalty, and marketplace aggregation.
Marketplace aggregation messaging: MOBI Connect is positioned to consolidate third-party marketplace orders into POS workflows to reduce tablet sprawl.

Sources:

- Multi-channel coverage: site pages and documentation consistently describe support for storefronts, mobile apps, kiosks, loyalty, and marketplace aggregation. - Marketplace aggregation messaging: MOBI Connect is positioned to consolidate third-party marketplace orders into POS workflows to reduce tablet sprawl. Sources: - https://www.mobihq.com/about-us - https://www.mobihq.com/mobi-connect

Unique selling points that are vendor claims (require validation)

Claims of AI or machine-learning driven upsell functionality are presented on vendor pages but lack detailed public documentation on model behavior, training data, explainability, or measured uplift methodology.

Sources:

- Claims of AI or machine-learning driven upsell functionality are presented on vendor pages but lack detailed public documentation on model behavior, training data, explainability, or measured uplift methodology. Sources: - https://www.mobihq.com/mobi-connect - https://www.mobihq.com/pricing/enterprise

Areas where competitors may have advantages

Toast: deeper POS-native workflow when standardized on Toast POS
Olo: established enterprise footprint in the U.S. with mature dispatch and marketplace integrations
ChowNow: public pricing and SMB-oriented packaging

Sources:

- Toast: deeper POS-native workflow when standardized on Toast POS - Olo: established enterprise footprint in the U.S. with mature dispatch and marketplace integrations - ChowNow: public pricing and SMB-oriented packaging Sources: - https://olosupport.zendesk.com/hc/en-us/articles/115002970966-Dispatch-Fee-Rules-Types - https://get.chownow.com/pricing/ - https://www.tools.restaurant/tools/toast-online-ordering

03Field reports

Vendor‑published case study claims include examples such as:

A regional pizza chain reported substantial savings in aggregator fees after adopting white‑label delivery and growth in their customer database.
A multi‑location franchise reported an increase in add‑on items per order after deploying MOBI kiosks.

Critical evaluation:

These are vendor‑published outcomes with no publicly disclosed methodology (baseline period, sample size, whether results are averages or best‑case, or net of platform/delivery costs).
Outcomes are likely dependent on operational execution (channel marketing, menu strategy, and guest adoption) and not solely on the software.

Vendor‑published case study claims include examples such as: - A regional pizza chain reported substantial savings in aggregator fees after adopting white‑label delivery and growth in their customer database. - A multi‑location franchise reported an increase in add‑on items per order after deploying MOBI kiosks. Critical evaluation: - These are vendor‑published outcomes with no publicly disclosed methodology (baseline period, sample size, whether results are averages or best‑case, or net of platform/delivery costs). - Outcomes are likely dependent on operational execution (channel marketing, menu strategy, and guest adoption) and not solely on the software.

Review platform coverage note (naming mismatch)

On review platforms, the product appears under a historical brand name. Many review entries discuss POS integrations and online ordering workflows consistent with MOBI’s category.

Capterra (historical brand) — sentiment

Capterra listing sentiment: poorly rated on Capterra.

Positive review examples (quotes):

One reviewer wrote: "...pleasant surprise... intuitive interface..." and "...have not found any problem..."
One reviewer wrote: "It has been a fantastic experience and the product has so much functionality right out the box." That reviewer also noted a preference for a fixed monthly price rather than a percentage of sales.

Negative review examples (quotes):

One reviewer wrote: "Terrible... I’ve lost so much money because of their service!" and complained of "constant issues... integration issues with Lightspeed" and that "their fixes actually make things worse."
Another reviewer wrote: "Do not consider mobi" and reported that updating prices and menus did not push properly.
Additional reviewer excerpts cite delays in product uploads, inconsistent support, and reporting described as basic and hard to access.

Capterra listing sentiment: poorly rated on Capterra. Positive review examples (quotes): - One reviewer wrote: "...pleasant surprise... intuitive interface..." and "...have not found any problem..." - One reviewer wrote: "It has been a fantastic experience and the product has so much functionality right out the box." That reviewer also noted a preference for a fixed monthly price rather than a percentage of sales. Negative review examples (quotes): - One reviewer wrote: "Terrible... I’ve lost so much money because of their service!" and complained of "constant issues... integration issues with Lightspeed" and that "their fixes actually make things worse." - Another reviewer wrote: "Do not consider mobi" and reported that updating prices and menus did not push properly. - Additional reviewer excerpts cite delays in product uploads, inconsistent support, and reporting described as basic and hard to access.

Trustpilot — sentiment

Trustpilot listing sentiment: moderately rated on Trustpilot. Sampled reviewer comments include both positive notes about support and negative reports about onboarding experiences.

Reddit / community discussions

No high‑signal Reddit threads about the restaurant platform were found in collected results; community feedback may exist in venue‑operator forums, POS‑specific groups, or regional hospitality communities but was not strongly indexed in the retrieved results.

Why customers choose MOBI (from reviews)

Themes from reviews include:

POS integration capability
Preference for subscription/fixed monthly pricing over percentage models (per individual reviewers)
Improved kitchen efficiency and fewer phone orders

04Best fit

Company sizes

Based on vendor segmentation:

SMB: small multi‑site or single‑site restaurant brands
Enterprise: multi‑location franchise or corporate operations

Practical inferred ICP ranges (interpret cautiously):

SMB chains: single site to small multisite operators, typically staffed by small to mid‑sized teams
Enterprise chains/franchises: multi‑location organizations, typically larger organizations with broader corporate teams

Based on vendor segmentation: - SMB: small multi‑site or single‑site restaurant brands - Enterprise: multi‑location franchise or corporate operations Practical inferred ICP ranges (interpret cautiously): - SMB chains: single site to small multisite operators, typically staffed by small to mid‑sized teams - Enterprise chains/franchises: multi‑location organizations, typically larger organizations with broader corporate teams

Industries/verticals

Restaurants, quick service, pizza franchises, and multi‑site hospitality venues

Roles and personas

Decision makers: VP/Director of Digital, Operations leadership, Franchise leadership, CIO/IT, Marketing
End users: store managers, kitchen staff, call center/dispatch staff, marketing coordinators

Qualification criteria (good fit)

Requirement for brand‑owned ordering experiences (website/app) and ownership of customer data
Need for multi‑channel ordering (pickup, delivery, table ordering, kiosk) across multiple stores
Desire to consolidate third‑party marketplace orders into POS workflows to reduce tablet sprawl

05The pitch

What the product does (core value proposition)

Core capability areas (from product pages and help resources):

Branded storefronts (web ordering)
Branded mobile apps (iOS/Android)
Self-service kiosks
Loyalty and marketing tools
Delivery marketplace aggregation (routing marketplace orders into POS workflows) via MOBI Connect
POS/payment integrations (vendor references a broad integration footprint and multiple POS integrations on pricing materials)

MOBI is a restaurant and hospitality digital ordering and customer engagement platform that provides branded ordering experiences (web and mobile), supports in-venue and off-premise ordering, and aims to reduce reliance on third-party marketplaces by enabling direct ordering and white‑label delivery/aggregation. The vendor frames the platform as enabling brands to own the customer relationship rather than relying on marketplaces. Core capability areas (from product pages and help resources): - Branded storefronts (web ordering) - Branded mobile apps (iOS/Android) - Self-service kiosks - Loyalty and marketing tools - Delivery marketplace aggregation (routing marketplace orders into POS workflows) via MOBI Connect - POS/payment integrations (vendor references a broad integration footprint and multiple POS integrations on pricing materials)

Target market & market positioning

MOBI markets to small and mid‑market restaurant operators as well as enterprise franchise and corporate operators, with tailored plans for smaller brands and custom pricing/messaging for larger, multi‑location operators.

The vendor positions the product as a multi‑channel digital ordering and customer engagement platform rather than a single‑channel ordering widget.

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