MOBIHQ

Name: MOBIHQ
Brand: MOBIHQ

Orders. Payments. Marketing. Powering Hospitality: Seamlessly Connecting Customers and Systems.

Est 2010|Valuation $23M|Raised $23M|12 Ref Customers

LinkedIn 5K|Web traffic 3K|FTEs 205|HQ Wellington, Wellington, NZ

01Competitive Landscape

Narrative analysis

#### Feature differentiation - MOBI provides multi‑channel ordering capabilities: branded storefronts, mobile apps, in‑venue ordering, kiosks, loyalty/marketing tools, and marketplace aggregation via MOBI Connect. - ChowNow focuses on SMB‑friendly packaging: commission‑free direct ordering, branded website/app, marketing tools, and POS integrations. - Toast Online Ordering is most compelling when buyers require an integrated POS and ordering ecosystem (Toast POS + ordering), and less suitable when buyers need a platform‑agnostic ordering layer. #### Pricing comparison - MOBI’s quote‑based pricing is common for enterprise offerings but can be more difficult to benchmark for SMB buyers. - ChowNow lists public tiers and subscription pricing. - Toast online ordering pricing is often bundled and variable; buyers should verify pricing with Toast directly. #### Customer evidence comparing MOBI to alternatives - One reviewer selected the platform for fixed monthly pricing versus percentage‑based models, suggesting subscription pricing can be attractive relative to commission models; this is an individual report and not a market‑level proof of lower TCO. #### Market adoption signals - The vendor publishes claims of a presence across multiple countries and a significant venue footprint; these claims vary by vendor page and press coverage. - Olo is widely used by enterprise restaurant brands in the U.S. and has an established footprint for dispatch and marketplace integrations.

	MOBI (mobihq.com)	ChowNow	Toast Online Ordering
Starting Price	Quote‑based (SMB/Enterprise)	Public monthly subscription tiers	Frequently cited as a monthly add‑on (varies by bundle/market); buyers should verify with vendor
Typical Fit	Multi‑channel ordering and brand‑owned digital presence; franchises & multi‑location operators; venues seeking aggregator‑to‑POS routing	SMB and mid‑market restaurants seeking predictable subscription pricing for direct ordering	Restaurants standardized on Toast POS seeking integrated online ordering within a single ecosystem
Key Strength	Multi‑channel coverage (storefront, apps, kiosks, loyalty, aggregation) and marketplace aggregation capabilities	Public tiered pricing and SMB‑focused packaging	Deep POS‑native workflows when using Toast POS
Key Weakness	Less transparent public pricing; mandatory consumer service fee; limited public third‑party security attestations	Delivery economics and fees depend on plan and partner model	Often requires Toast POS and Payments for full integration; less flexibility for best‑of‑breed components

01Competitive Landscape

Narrative analysis

Feature differentiation

MOBI provides multi‑channel ordering capabilities: branded storefronts, mobile apps, in‑venue ordering, kiosks, loyalty/marketing tools, and marketplace aggregation via MOBI Connect.
ChowNow focuses on SMB‑friendly packaging: commission‑free direct ordering, branded website/app, marketing tools, and POS integrations.
Toast Online Ordering is most compelling when buyers require an integrated POS and ordering ecosystem (Toast POS + ordering), and less suitable when buyers need a platform‑agnostic ordering layer.

Pricing comparison

MOBI’s quote‑based pricing is common for enterprise offerings but can be more difficult to benchmark for SMB buyers.
ChowNow lists public tiers and subscription pricing.
Toast online ordering pricing is often bundled and variable; buyers should verify pricing with Toast directly.

Customer evidence comparing MOBI to alternatives

One reviewer selected the platform for fixed monthly pricing versus percentage‑based models, suggesting subscription pricing can be attractive relative to commission models; this is an individual report and not a market‑level proof of lower TCO.

Market adoption signals

The vendor publishes claims of a presence across multiple countries and a significant venue footprint; these claims vary by vendor page and press coverage.
Olo is widely used by enterprise restaurant brands in the U.S. and has an established footprint for dispatch and marketplace integrations.

	MOBI (mobihq.com)	ChowNow	Toast Online Ordering
Starting Price	Quote‑based (SMB/Enterprise)	Public monthly subscription tiers	Frequently cited as a monthly add‑on (varies by bundle/market); buyers should verify with vendor
Typical Fit	Multi‑channel ordering and brand‑owned digital presence; franchises & multi‑location operators; venues seeking aggregator‑to‑POS routing	SMB and mid‑market restaurants seeking predictable subscription pricing for direct ordering	Restaurants standardized on Toast POS seeking integrated online ordering within a single ecosystem
Key Strength	Multi‑channel coverage (storefront, apps, kiosks, loyalty, aggregation) and marketplace aggregation capabilities	Public tiered pricing and SMB‑focused packaging	Deep POS‑native workflows when using Toast POS
Key Weakness	Less transparent public pricing; mandatory consumer service fee; limited public third‑party security attestations	Delivery economics and fees depend on plan and partner model	Often requires Toast POS and Payments for full integration; less flexibility for best‑of‑breed components

MOBIHQ

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

Feature differentiation

Pricing comparison

Customer evidence comparing MOBI to alternatives

Market adoption signals

02Market Map

Feature differentiation

Pricing comparison

Customer evidence comparing MOBI to alternatives

Market adoption signals