Neoway

Name: Neoway
Brand: Neoway

Neoway is a Brazilian B2B data and analytics platform that aggregates, cleans, and structures primarily public and partner datasets and delivers them via dashboards, BI integrations, and APIs to support prospecting, due diligence, fraud/AML workflows, and capital markets analytics.

Est 2002|Valuation $331.3M|Raised $45M|31 Ref Customers

LinkedIn 257K|Web traffic 20K|FTEs 513

MarketsList Building & Enrichment Account Research Fraud Detection

Published Oct 14, 2026

01Common complaints

- When budget is constrained and the requirement is limited to basic enrichment - If the primary requirement is a simple CNPJ lookup and retrieval of public registration fields and simple filters, lower-cost alternatives with transparent pricing (for example, Casa dos Dados) may be more appropriate. - When procurement requires abundant independent third-party reviews - If procurement policies require extensive third-party review coverage on platforms such as G2, TrustRadius, or Gartner Peer Insights, note that the accessible review footprint for this vendor appears limited; procurement should plan for additional reference checks and pilot validation. - When the primary use case is international entity intelligence - If multi-country entity intelligence is required as the core workflow, a Brazil-focused provider may not meet coverage requirements. - When the buyer organization lacks integration and governance capacity - Without data engineering resources and privacy/legal governance processes, the organization may face compliance risk and fail to realize expected value. - When modern, rapidly iterating sales intelligence UX is a priority - Employee commentary suggested the Sales & Marketing product may not match leading sales intelligence UX and iteration speed; prospective buyers should validate this against competing offerings if this is a key decision criterion. - Public information and review availability - Independent customer review volume on mainstream platforms is low, limiting the ability to quantify satisfaction and common issues. - Pricing transparency - Quote-based pricing and limited public plan details can slow evaluation and complicate ROI comparisons. - Performance and methodology claims - Some performance figures and references to machine learning/AI lack public methodological details; technical due diligence is required to validate these claims. - Organizational change risk (vendor-side) - Employee commentary indicates organizational and cultural changes following the B3 acquisition, including reports of altered benefits and process changes; such changes can affect service delivery and roadmap execution.

Deal disqualifiers

Primary requirement for comprehensive global coverage beyond Brazil
Strict requirement for transparent, self‑serve pricing and immediate access to a full platform trial
Use case limited to simple public CNPJ lookups where low‑cost providers suffice

02Why they buy

- Competitive advantages supported by public evidence - External validation is limited due to sparse independent reviews; however, vendor and acquirer messaging suggests two plausible differentiators: - Localized data and analytics capabilities focused on Brazil - Integration with B3 market infrastructure for capital markets products (DataWise+), providing daily updates and multiple consumption modes (dashboards, downloads, API) - Features that may be relatively differentiated (subject to validation) - Integration with exchange data and capital markets workflows through B3-linked products - Areas where competitors have clear advantages - Serasa Experian: broader and more visible API catalog and established bureau positioning - Low-cost public data platforms: transparent pricing and fast self-serve onboarding

03Field reports

Important limitation on review mix

Neoway has a limited presence on major global review platforms compared with typical US/EU SaaS vendors.
A Gartner Peer Insights listing was attempted but accessible reviews were not found in crawled results; Gartner Peer Insights content is often gated.

Vendor-published testimonials (marketing materials)

- The vendor homepage includes multiple customer quotes and logos (for example: Inter, BTG Pactual, Hapvida, Creditas, Zenvia, Odontoprev, Santander, XP Inc.). These indicate enterprise adoption but are vendor-published and should be treated as marketing signals rather than independent verification. - Examples of vendor-published outcomes (vendor claims) - A homepage quote reports a supplier analysis process reduced from several hours to under an hour. - A Mercedes‑Benz–related quote references a project involving tens of thousands of company identifiers, with a substantial subset sourced from the vendor dataset. - DataWise+ (capital markets) testimonials emphasize decision-making and market visibility; a Santander quote conveyed that without DataWise+ some visibility would be lacking. - Critical note - These quotes are vendor-published and methodology, baselines, and measurement windows were not independently verified in the reviewed sources.

Capterra (independent review platform; limited data)

Neoway is listed on Capterra with a middling rating based on a single independent review captured in the crawl.
The single review headline shown is "Muita firula" (Portuguese; roughly "too much fluff/frills"), which suggests the reviewer perceived unnecessary complexity relative to value.
Because this is a single review, it is not statistically reliable but it provides a counterpoint to vendor testimonials.

Glassdoor (employee perspective; operational signal)

- An English-language Glassdoor page showed a generally favorable aggregate rating based on a small-to-moderate employee review set, with a larger set of Brazilian‑language reviews providing more nuance. - Example negative employee commentary indicates perceptions that the Sales & Marketing product lagged competitors and was priced high; employees also referenced changes after corporate incorporation with B3. - Why this matters for procurement - Employee feedback can correlate with product iteration speed, support quality, and delivery consistency; procurement teams should include operational due diligence where relevant.

Community signals

A Brazilian developer subreddit thread discussed hiring practices and alleged "ghost job postings." This is not direct evidence of product quality but may be relevant for assessing vendor engineering capacity and hiring practices.

Inferred rationales for selection

Breadth of Brazilian public/company data, packaged models and scores, and workflows tailored to local compliance/fraud and B2B go-to-market were referenced as likely reasons customers adopt the product.

Reasons for switching away (evidence constraints)

No direct public churn narratives were identified in accessible reviews. However, reported concerns about pricing and product differentiation (from employee commentary and a small independent review sample) are plausible drivers for additional vendor evaluation during reference checks.

Vendor case studies and published outcomes

- The vendor blog and site highlight multiple case studies and vendor-published, quantified claims. - Examples (vendor-published) - Supplier analysis time was reportedly reduced from multiple hours to under an hour in a vendor quote. - A Mercedes-Benz–related example referenced a past project involving tens of thousands of business identifiers, with a sizable portion sourced from the vendor dataset. - A Nestlé case study on the vendor blog reported a measurable increase in sales conversion associated with the "Neoway On Target" product (headline-level claim observed on the blog landing page).

Implementation details and time to value

Implementation timeframes and detailed deployment steps were not consistently provided in publicly visible excerpts; such details may be present in gated case studies or reference conversations.

Challenges faced during adoption and remediation

Accessible case snippets did not provide in-depth documentation of adoption challenges or remediation steps.

Note on vendor-published metrics

The metrics above are vendor-published and were not accompanied by independent audit or detailed methodology in the reviewed sources. Buyers should request customer references and measurement details.

Recommended buyer validation during references

Validate baseline measurements, measurement windows, operational changes versus tooling-only changes, and impacts on false positive/negative rates for compliance/fraud workflows or on sales funnel metrics for marketing ROI claims.

04Best fit

Company sizes

Best fit appears to be mid-market and enterprise organizations that:
- Operate B2B sales motions or have regulated risk/compliance requirements
- Require automation for due diligence, fraud prevention, or market intelligence
SMB fit
- Less appropriate for very small businesses if needs are limited to basic CNPJ enrichment due to likely higher relative cost and platform overhead

Industries and verticals where adoption is strongest

Financial services (banks, brokerages, fintechs)
Insurance
Telecom
Retail and consumer goods
Automotive
Other sectors with substantial third‑party risk or fraud exposure

Roles and personas

Decision makers
- Heads of Compliance/AML, Chief Risk Officers, Heads of Fraud, Heads of Sales/RevOps, Heads of Market Intelligence, CIOs/CDOs
End users
- Compliance analysts, fraud analysts, SDR/BDR teams, account executives, market analysts, legal operations

Pain points addressed

Fragmented data sources for Brazilian companies and individuals
Slow manual due diligence (KYC/KYP/KYS/KYE)
Fraud risk in onboarding and payment flows (for example, PIX contexts)
Need to monitor market share, trading, and post‑trade analytics (DataWise+)

Qualification criteria

Organization already operates a CRM or ERP and seeks enrichment, scoring, and monitoring capabilities
Organization has or can source data engineering capacity to integrate APIs and maintain governance
Organization requires enterprise security/compliance evidence (ISO certifications and security portal materials)

05The pitch

What the product does (core value proposition in objective terms)

- Neoway is a Brazilian B2B data and analytics provider (now part of B3) that aggregates, cleans, and structures primarily public data (plus some partner- or customer-provided data in limited contexts) and delivers it via platform dashboards, BI integrations, and APIs to support go-to-market, risk/compliance, and fraud/AML-type workflows. - Primary value proposition (objective phrasing) - Designed to increase the speed and consistency of decisions for prospecting, customer/third-party due diligence, fraud prevention, and capital markets analytics by centralizing datasets and applying statistical models and machine learning.

Target market and market positioning

- Positioning - The vendor states on its homepage and marketing materials that it is the "largest data and analytics company in Brazil/Latin America." This is a vendor claim and should be validated during procurement. - Primary segments referenced by vendor materials - Financial services (banks, brokerages, fintechs), insurance, telecom, retail, consumer goods, automotive, technology, and other B2B-heavy industries. - Typical buyer personas - RevOps/Sales Ops, Marketing Ops, Compliance/AML, Risk, Fraud, Legal, Market Intelligence, and Data/Analytics leadership.

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